Uncover Your Storytelling Genius
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Are you thinking that you’re too busy and too distracted to uncover your storytelling genius? Better think again. Your ability to tell a story and convey the information you are selling is the most powerful tool you have. And if you don’t think you have any ability to tell a story, now is the time to learn.
Dr. Jonathan Gotschall, in an interview with Holger Voland, gives a clear picture of the value of storytelling to non-fiction writers when he says:
“Good storytelling is critical for all forms of non-fiction. Take, for example, popular science writing. It needs to be fact rich, and the facts have to be accurate. But if the author isn’t skilled at weaving the facts into a compelling narrative, he or she is doomed.
Malcolm Gladwell succeeds, for instance, not because of the quality of his facts (you’d find better facts in the actual scientific research he draws upon), but for the masterful way he builds gripping human dramas around those facts. Some people see “story” as somehow being opposed to a fact-based narrative. But the best communicators realize that story is an essential vehicle for the delivery of facts.”
Since Malcom Gladwell, a journalist-turned-author, excels at storytelling, here are a few words from his Wikipedia page, “When asked for the process behind his writing, he said ‘I have two parallel things I’m interested in. One is, I’m interested in collecting interesting stories, and the other is I’m interested in collecting interesting research. What I’m looking for is cases where they overlap.’
And that’s what we are looking for when we build our information products and our marketing pages, too. We are looking for the areas where interesting stories and interesting research overlap.