Visual Aids To Market Information
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You’ve probably noticed that visual aids to market information are all the rage now. In fact, they have a fancy, new name, too – infographics. Information in the form of pictures makes it SO EASY for readers to digest your material now.
In some ways it seems like we have to “dumb down” our information marketing so that people can access it on their small digital devices. Use of drawings or photos to convey information instead of using words is what I mean by dumbing down. But drawings and photos along with words have always been popular.
Michael Port posted a variety of platforms for building infographics on his blog. He’s pretty sold on the idea of using graphics for, as he calls it, “faster and more effective marketing.”
I’m not arguing with his perspective, but there are different types of learners, and some people will grasp concepts faster visually, some by reading and some by hearing. A great graphic isn’t going to work for everyone, no matter how great it is.
There’s no doubt that a well-organized PowerPoint presentation (or perhaps try using Prezi, one of the alternatives Port suggests in his blog post) captures and holds attention better than a white board. That’s pretty obvious. But a seminar audience participant is in a different situation than a smart phone user. Infographics for smart phones, tablets and computers are my focus here.
Is it just me, or are some of the infographics rather clumsy, being constructed of pre-made chunks, fitting together like puzzle pieces, and making them rather hard to follow? To me, they do not increase comprehension at all. I guess maybe I’m not a visual learner.