When Selling Info Products, Make It EASY for Your Customers
If you’re involved in marketing and selling info products, you’ll want to carefully read and understand this post.
I just had a back and forth exchange with one of my former high school classmates. The discussion revolved around the naming of a Facebook group. I was invited to join a group that had a name that confused me.
The name made it clear that the group included my old high school buddies. What was NOT clear was WHERE the group was based or whom they were targeting.
I posted on the page explaining that I was initially confused as to the acronym they were using. It was a series of letters that abbreviated the San Francisco Bay Area. I was not familiar with the acronym being used and had to struggle to figure things out.
When I suggested changing the group name, people got upset. They suggested that it was CLEAR what the group was about. NOT TO ME!
Are you doing something similar with YOUR customers?
Do you throw terms, acronyms and verbal short-hand around THINKING that people will understand?
True, SOME people will know what you’re talking about. MANY will not.
What’s your goal at your site? To try and impress people with your use of jargon or make sales and generate business? Even with a “stupid little Facebook group” you should be cognizant of these issues.
The goal of your site when selling info products should be to get people to either buy or opt-in. Making it difficult for people to understand what you’re doing and whom you’re targeting is a big mistake.
It doesn’t matter whether it’s a group of your old high school buddies or folks you plan to make a lot of money selling something to.