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When Selling Info Products Online – MAXIMIZE YOUR TALENTS!



Information Marketing

Anyone who is in the business of selling information online needs to understand a basic concept. Just because we are using the web to generate leads, we may not NEED or USE the web to close the sale.

Let me explain.

You’ve been selling information online for a while, let’s say. You have been listening to every audio and video program about HOW to make money selling information. Everyone seems to be telling you that you have to run your business on AUTO-PILOT.

WRONG!

You run your information marketing business to maximize revenue and minimize total effort expended on your part.

To do that you have to utilize your individual talents and skills “to the max”! To do just that, you have to honestly assess what you do best. I’ve recently been having this same conversation with myself. That’s what made me write this post.

Here is how my own thinking went and I hope you’ll be able to insert yourself into this scenario and do a similar exercise for yourself. Over the past couple of months I’ve been asking myself what some of my STRONGEST business assets are.

When I wrote a bunch of them down (and I suggest you do the same) I noticed a very interesting commonality among all of the items I listed. ALL of them revolved around me speaking.

Here are a few of the items I listed (YOU do the same):

1. Call up radio stations and media outlets and try to get coverage.
2. Speak to people by phone and try to get them to use my services.
3. Do more speaking at events by others I like and think are ethical.
4. Ramp up the number of teleseminars and webinars I do.

Do you notice a pattern here? They ALL revolve around me using my voice in some manner shape or form. My full list came to a total of 12 items and all but 2 of them had something to do with my voice. The other two had to do with writing.

I’ll bet that when you look at your OWN list, you’ll find similar patterns. Make sure and give me some comments here if that’s true. I’d like to here from you on this one.

Now back to the completely hands off, money in your sleep method of marketing and selling info products. BULLS**T!! That’s complete nonsense. To maximize revenue you have to make sure and maximize your OWN skills and talents and APPLY them to your business.

What will I be doing differently in my own business?

First thing I’ll be doing is to change my call to action on some of my sites where a bigger ticket item is involved. Here’s my BEST example: Fred Info Bootcamp. At the site (and take a look at it now), you’ll see that my entire effort on that site is geared to getting people to send me money via PayPal to hold their seat for the next session of this event.

Will I eliminate that option? HECK NO!!

But, I will add a button that says: “Let’s Talk NOW to See if this is Right for YOU”. When people click on this button, I’ll have the system generate a form (or at least I’ll ask my webmaster Stanley to do this) that sends me an email with the person’s name, their phone number, best time to call and their field of expertise.

The idea that just because I’m operating an online business selling information products, it does NOT mean that I tie one hand behind my back and not use ANY offline methods of marketing.

What I want to do is use my BEST weapons to help close every sale. Yes, it’s always nice when I wake up in the morning and people have bought stuff from me while I was sleeping. It’s also nice to spend a little time on the phone to “close” someone (IF the product or service is a legitimately good match for them) on a given product or service that will make me a WHOLE LOT MORE than what was bought without ANY intervention on my part – ONLINE.

What’s YOUR next move here?

Figure out what your TALENTS are and play to them in your business. Don’t be hamstrung by the idea that every dollar you make MUST be made by selling your prospects 100% online.

Always bring a gun to a knife fight. Always utilize your BEST skills and efforts to maximize revenue and sales when you sell things online, understanding that it may involve SOME offline efforts as well.

Make sense? Talk to me!

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12 Responses to “When Selling Info Products Online – MAXIMIZE YOUR TALENTS!”

  1. Rich Alexander on February 15th, 2011 4:36 am

    This information is spot on. I sell hypnosis sessions for stop smoking, weight loss and my comedy hypnosis show by advertizing online. My ads and web site are greared to get clients to call me to book them. Rich Alexander

  2. Fred Gleeck on February 15th, 2011 7:45 am

    Rich, thanks for the comment. I’m glad you agree. I’d love to hear what your closing ratio is when people call you! I saw your site and it looks like you do some fun stuff! Best, Fred

  3. information products on February 16th, 2011 2:28 am

    To be able to succeed online,we need to focus on the fields that we’re capable of doing and let others do the rest.Marketing is one of the most time consuming part.

  4. Danielle Bruckert on February 16th, 2011 5:39 am

    I’m a professional pilot, and write non-fiction aviation text books http://www.redskyventures.org, and children’s books, http://www.freekidsbooks.org. This is one of your first that speaks to me – I’m terrible with voice advertising and callbacks, I’d rather sell directly or via my written experiences in blogs and this supports what I was thinking that I should focus on that, I don’t need to keep trying to do something I don’t enjoy. I agree with the previous comment, I hate marketing, I know I’ve got a good information product from our reviewers and customers, just wish there was someone out there who likes flying and was looking for something to market….Well I’ve got this far by sheer determination to master marketing, sales starting to take-off, no turning back now I guess.

  5. Fred Gleeck on February 17th, 2011 4:19 am

    I would agree 100%!

  6. Fred Gleeck on February 17th, 2011 4:22 am

    Danielle, Sounds good to me. I’m not sure I know what to say regarding your comment. Marketing is unfortunately (for some) a pain in the butt. For me, if I have good stuff, which I do, I don’t mind promoting myself and my material!

  7. Danielle Bruckert on February 19th, 2011 10:51 am

    Hi Fred, I have good stuff, but I am just not a seller, I would rather be creating more good books. I hate blowing my own trumpet, I’m glad to see you enjoy it, as even if you have a crap product – which I’m sure you don’t, and you can sell, you’ll make money -the sad legacy of the information marketing scams. But if you have a good one and can’t the public will never know….It’s a cruel world.

  8. Fred Gleeck on February 20th, 2011 3:32 am

    Danielle, you don’t need to be a “SALESPERSON” to sell. I suggest you take a look around the site and download ALL of the free material. That should help you quite a bit. You’ll also get a TRUE picture as to the quality of MY products.

  9. Paul Kaliher on February 22nd, 2011 9:59 pm

    Hi Fred,

    You are right on about maximizing use of your talents and not being afraid to use some offline marketing methods, especially if you are good at using them. Too many online marketing folks think the internet is the only marketing channel worth using.

    I got my start using offline direct marketing methods like classified advertising, space ads, and post card deck mailings. I still use, and intend to use more, offline methods in my online information marketing business.

    Paul Kaliher
    http://www.myperfecthomebasedbusiness.com
    http://www.myperfecthomebasedbusiness.com/blog

  10. Fred Gleeck on February 22nd, 2011 10:15 pm

    Paul, I agree with you 1000%. Many who market online forget the synergy to be gained by marketing offline along with it!

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