Helping subject matter experts turn their knowledge into CASH!!!

Resources to Help YOU Build a Thriving, Ethical Information Marketing Business!

When Should YOU Promote Other People’s Info Products?

Building a Turbo-Charged Consulting Business

Want to get paid to give advice? This is the program for you. Learn the inside secrets to getting paid to consult, regardless of the field you're in.

Consult With Fred Gleeck

Want to get some advice DIRECTLY from me? Find out how I can help you (one-on-one) with YOUR business. The rates are surprisingly affordable!

Build Your Info Products Business

This 2 day program shows you everything you need to know about starting and building a successful info products business. Nothing is left to chance.

As a leader in the information marketing field, I get approached frequently to promote various products. A few minutes ago I finished an email exchange with someone who has been trying to get me to promote his products.

When I was first approached to consider recommending his material, I asked to be sent a copy of the products. I am SHOCKED at how many people will promote things they have NEVER seen. This is CRAZY and STUPID!

I can’t think of a single instance in which I could be persuaded to promote a product site unseen. If I WERE to do this, I could severely jeopardize my single greatest asset in this business: my REPUTATION.

So, why is it that so many people do things DIFFERENTLY than I do?

It comes back to the same issue every time. Money. IF most info marketers feel they can make a bunch of money RIGHT NOW, they would promote used syringes. Sad but true.

I take a much different approach.

When someone asks me to promote a product, here is what I do. If I don’t know the person, I Google them to see what other people have to say about them. This isn’t the only thing that influences my decision, but it DOES play a part. If I see a lot of negative comments about someone, I’ll be super cautious.

The next thing I’ll do is to ask to review a copy of the product. In this most recent example, I was told that I could see what they had so far. I would not be able to see the “finished” product. Again, I’m a bit concerned. What if the finished product doesn’t look like the product that I saw? Then what?

As a MAC guy, I HATE getting videos in .wmv format. It’s a pain the butt to try and view on a MAC and the quality is inferior to Quicktime. IF you want me to promote a product that has a video component, understand that us MAC people are GROWING in number. We don’t like .wmv files.

The answer I was given was that the FINAL version would be in a more “universal” format. That did not make it easy for me to review the videos right now. That’s a problem.

If you want to go out and promote products without seeing them, be my guest. I think it’s a BAD idea. I’ll stick to my plan to only promote products that I’ve reviewed AND to only promote people that I TRUST.

This formula seems to work for me.

Information Marketing

Got something to say?