White Paper Marketing
My good friend and colleague, Bob Bly has written a book on the topic. White paper marketing is the new rage. People take a topic and then develop a mini-book around a topic. The end result is an “academic-like” paper of 20 pages or less that gives people very targeted, very specific information about a given topic of interest to the readers. Research studies are often a component when writing and marketing white papers. This serves to make the white papers much more credible. If you want to learn more about this topic I HIGHLY recommend that you contact my good friend and buddy Bob Bly.