Will Digital Information Marketing Replace Postal Mail?
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It’s no secret that the United States Postal Service is in big trouble financially. But the fact that it offered to cooperate with huge-volume direct mailers by offering a refund if anticipated sales targets were not met simply blows my mind. And even more significantly, nobody showed up for the party.
Will digital information marketing replace postal mail entirely in the future? This is a big deal, and although nobody can answer the question right now with complete authority it certainly appears that the internet may be putting daily mail delivery in serious jeopardy.
Direct mail has works well for many of my clients and partners. And it continues to work well for them. Direct mail, or offline marketing as I refer to it, is NOT a relic of the past. Especially for local business, direct mail can absolutely be the key to your customer’s attention and to their wallets.
I have worked with thousands of local businesses such as caterers and self-storage facilities over the years, and any local business can profit from my suggestions to them. Direct mailings to local customers and potential customers are very effective, especially if they are done in conjunction with a web offer.
I call it the ONE-TWO PUNCH, and it’s as effective for your information marketing as it is for prize fighters on cable TV.
Wherever your clients, customers, patients and students live, you can reach out and touch them with a personal letter by snail mail, and at the same time offer an internet-only special deal they can access on their smart phone immediately. To me, this combination punch is crucial for all local information marketing now.