Your Information Marketing Typefaces Speak For You
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You may not have put much thought into the graphic design of your info products or even your website, preferring instead to let a web designer or a platform template make decisions for you. After all, having a designer is better than having no designer, right? Well, one thing you need to consider separately is that your information marketing typefaces speak for you. Typefaces are also called fonts.
Have you ever noticed how different typefaces seem to have personalities, or maybe a better way to say it is that they give an impression; a feeling is conveyed along with the words. A typeface can have a remarkable effect on your headlines and your content. Knowing the effect a typeface may have, knowing the impression and feeling it is conveying in a subtle (or sometimes even bold or brazen) way, is not something you should leave to chance.
Naturally, web designers have personal preferences, and they vary by the type of client and the specific impression a client wants to make on his or her readers. A bank probably shouldn’t use the same font as a clothing designer’s boutique. Totally different typefaces would be needed for those two clients.
One thing I am NOT going to do in this post is share my own favorite fonts, because that means nothing to you and your information marketing topic. But what I’m saying is that you need to think about the typefaces you choose, keep them consistent throughout your info products and your marketing materials, online and offline. Consistency is a big part of building your brand.