Helping subject matter experts turn their knowledge into CASH!!!

Resources to Help YOU Build a Thriving, Ethical Information Marketing Business!

Your Information Marketing Typefaces Speak For You

Cheap Domain Names Registration

Get domains name cheaper than anywhere with 24/7 customer support.

Process Orders From Your Website in Just 15 Minutes!

Get a COMPLETE system to help you market your online business

Consult With Fred Gleeck

Want to get some advice DIRECTLY from me? Find out how I can help you (one-on-one) with YOUR business. The rates are surprisingly affordable!

You may not have put much thought into the graphic design of your info products or even your website, preferring instead to let a web designer or a platform template make decisions for you. After all, having a designer is better than having no designer, right?  Well, one thing you need to consider separately is that your information marketing typefaces speak for you. Typefaces are also called fonts.

Have you ever noticed how different typefaces seem to have personalities, or maybe a better way to say it is that they give an impression;  a feeling is conveyed along with the words.  A typeface can have a remarkable effect on your headlines and your content. Knowing the effect a typeface may have, knowing the impression and feeling it is conveying in a subtle (or sometimes even bold or brazen) way, is not something you should leave to chance.

info marketing typefaces

Your Information Marketing Typefaces Speak For You

Naturally, web designers have personal preferences, and they vary by the type of client and the specific impression a client wants to make on his or her readers. A bank probably shouldn’t use the same font as a clothing designer’s boutique. Totally different typefaces would be needed for those two clients.

One thing I am NOT going to do in this post is share my own favorite fonts, because that means nothing to you and your information marketing topic. But what I’m saying is that you need to think about the typefaces you choose, keep them consistent throughout your info products and your marketing materials, online and offline. Consistency is a big part of building your brand.

Filed under: Blog
Information Marketing

Got something to say?