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Your Information Marketing WILL NOT Please Some People



Information Marketing

I had to laugh at Kathleen Gage’s post on The Future of Ink, and it reminded me to mention that your information marketing WILL NOT please some people, no matter what you say or do. I’ve had plenty of opportunity to learn this basic fact, which puts me in a good position to help you learn it as well.

Honestly, I think some people’s favorite hobby is leaving a trail of caustic comments wherever they go on the web. Have you noticed that, too?

Gage offers the following suggestions, along with others, for dealing with criticism and negativity:

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Your Information Marketing WILL NOT Please Some People

“1. Know who your market is and is not.

2. Give everything your very best.

3. Continue to study, learn, grow and risk.

4. Realize that there are people who NEED what you have.”

Those are good ones, for sure. Identifying your market and realizing that people who take those pot-shots are not part of it anyway is the key to keeping a healthy attitude, in my opinion.

Gage continues, “Don’t delude yourself into thinking you will never set yourself up for criticism. The fact is, the more visible you are, the more risks you take, the more you put yourself out there, the more of a moving target you are for anyone sitting behind a computer screen to shoot at any type of message that person chooses.”

All true. Nothing ventured, nothing gained. And it’s never been truer than it is on the web. I have come to the conclusion that I’m not really being effective unless somebody is taking issue with me in some way. That tells me I’ve struck a nerve, and that my words and activities are probably having a positive effect on other people, even though I might not hear from them personally.

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