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A close-up photo of your face is important when you are building an information marketing business. You’ll need it on your websites and on your digital and tangible products as well. It’s a good idea to think ahead and plan your profile photos for information products and promotional purposes.

Laptop Magazine published an article by Aimee Baldridge this week, and there’s some good advice to consider as you make plans to get photos taken now.

“A profile photo should communicate who you are, and the best way to do that is to fill most of the frame with your face. Keep the composition simple, and don’t include more of yourself than your head and shoulders. Avoid busy backgrounds and distracting clothing and jewelry, and make sure your eyes are in focus.”

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Fred Gleeck – Profile Photos For Information Products

You cannot be shy about this photograph because it’s too important, and you’ll be using it a lot in your information marketing business. Here’s a little more advice Baldridge includes from interviewing a professional photographer,

“In a good picture of someone, the eyes are very important. It’s a very expressive part of the portrait, and if that gets lost because of shadows, it just doesn’t feel like that person. Window light and the light from a lamp that illuminates you from a slightly high angle on the side are good light sources for portraits. If the light is too strong, use a translucent, neutral-colored curtain or shade to diffuse it.”

Make sure you have other people look at the photos you like and pay attention to what they say. Most of us are not too enamored with our own photos, and the opinion of others can provide valuable input in our selection.

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