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Archive for September, 2006

Product Licensing and the Authentic vs. Inauthentic Self

Licensing Your Products
A couple of days ago I made an offer to my list. The
offer gave people the option to buy the products at
retail or for an extra $20, they could also have the
non-exclusive license to one of my products.
The breakdown of sales is running about 50-50.
The offer ends on Wednesday and I’ll tell you [...]

Information Marketing Tip: Picking Your Mentors

I just heard another HORROR story regarding an authors who
was getting coached by some supposed expert. The mentor
(who I would love to name and I can’t) gave the author very
poor advice. As a result, this particular author completely
alienated a number of other potential vendors.
What’s the message here? Pick the people you work with
VERY carefully. If [...]

Gross and Net Income in Information Marketing Business

I’m in the process of watching a video on the benefits of
going after “natural” search engine listings.
They make some good points but they continually refer to
“how much money they are making.” When they discuss
these figures they are referring to their GROSS figures.
This is absurd.
When you discuss numbers you need to get me excited by
talking about [...]



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