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Aretha Franklin and Self Publishing

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Yesterday in the New York Times, Aretha Franklin spoke about how she is now SELF publishing her more recent “album”. Why? Because she wants to make some MONEY.

Whether it’s books or music, you make MORE money when you publish yourself. That’s true IF you can get distribution and IF you have a great product to sell.

Aretha Franklin is a well known and established artist. Albeit at the tail end of her career. This makes it easier for her to make this decision. It’s easy for her to get distribution.

Even though her career is waning, people know who she is and the distributors are betting that people will buy what she produces.

Moral of this story?

Self publishing can make you MORE money IF you can get distribution.

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Information Marketing

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