Content IS King
Content always beats fluff and glitz. Unless your audience is full of Paris Hiltons!
I’ve been billed (and bill myself as the KING of Content) for a good while now.
I just had a conversation with some of the folks who will be syndicating my radio show. Since I’m new to this game, I asked them how I could help them to SELL the show.
Their answer: DO A GREAT SHOW!
They went on to elaborate, but the essence of what they had to say was, do a great who packed with useable content, don’t over promote yourself and make it fun to listen to.
Sounds like the advice I give everyone who comes to ME to help them produce info products.
A radio show is just another information product delivered in a slightly different way/format.
Your action point? Make sure what you do, what you sell, what you promote is packed with great content. DONE!