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Henry Eating the Green Protein Bar

Information Marketing

Some people just can’t help themselves. One of my two dogs, Henry is a great example of how this works. Earlier today I had to leave the house to go to the Apple store.

When I got back, I saw Henry drop his head and go slinking out of the room. I looked around.

He had helped himself to a protein bar that was sitting on the coffee table. My bad for leaving it where he good get to it. You see Henry can’t help himself.

This analogizes nicely to SOME info product marketers. They do things  that come easy. They do NOT think ahead. They don’t CARE about future ramifications of their actions.

Lesson?

Don’t be like Henry. After all, as much as I love him, he IS a DOG!

Filed under: Ezine

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