How to Recession-Proof Your Business
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Build Your Info Products Business
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I just finished another GREAT program with my friend BOB BLY. We covered a very hot topic. The subject? How to do business during a recession.
The Title says it all!
Read the outline to see what we covered then keep reading to hear about the “special offer.”
How to Recession-Proof Your Business
1–Why are we doing a program today on marketing your business in a recession?
2–What indicators are there that this is a recession?
3–Is this going to be a severe recession? How long will it last? [bernake]
4–Does it matter in terms of what action to take whether we are actually in a genuine recession?
5–You say there are 5 major factors that change the behavior of the marketplace during a recession. What are they and how to they affect the small business owner?
A–Worry
B–Fear
C–Budget control
D–Budget freezes
E–The Molassas effect
6–So what do we do about these five changes in our buyers?
THE 15 PRINCIPLES OF MARKETING IN A RECESSION
1–Reactivate dormant accounts.
2–Reactivate old leads. [Thomas 80/5/10] [result 25-33?]
3–Help existing customers create new sales for you.
4–Give a superior level of service to your customers
5–Quote reasonable, afford able fees in bid situations – without lowering your prices.
6–use low cost add-ons to generate revenue
7–Avoid being a prima donna
8–Postpone planned increases
9–downgrade slightly acceptable client customer profile
10–PLAN AN Aggressive new business marketing campaign
11–repackage services to accommodate smaller accounts and reduced budgets
12–add value to your existing service
13–keey business with ancillary projects
14–Migrate business from offline to online
15–Reduce overhead and variable expenses
BONUS TIP: Be positive
SURVIVING THE RECESSION AT HOME: WHAT FRED AND BOB DO
1–Carry very little cash.
2–Credit card conundrum
3–Don’t be ridiculous factor
4–Avoid escalating purchases
5–Create a weekly budget
6–Pay yourself first
7–Do an expense audit at home and at work
8–What NOT to cut
9–Avoid major consumer purchases
10–Reduce cash outflow
SUMMARY OF 15 RECESSION FIGHTING BUSINESS TIPS
LAST THOUGHTS
Here’s the special offer:
Order this program and get a copy of my latest program that I just recorded today: INFO PRODUCTS 2008 . . . Free.
Here is the outline of what was covered in this program:
How to Build an Information Marketing EMPIRE
Who is Fred Gleeck? 15+ Books; 9 Niche Markets: Over 1,000 audio/video programs * Teach It Better
Goals (Your Ideal Day): You/Me
Get out of the Rat Race! – Find someone with a SYSTEM and COPY what they do
Find a Niche The intersection of YOUR Passion and Profit (Your background/skill base – 90% rule)
The FUNDAMENTALS: Product/List/Copy/Traffic
Timely vs. Timeless Products
Build YOUR list (www.FredGleeck.com/ebooks) has added 75k in 22 months
Build a Line of Info Products
Your “Free” Stuff
Books/ebooks
Audio
Video
Experiential Events
Software
Automate Your Systems (www.WebMarketingMagic.com; www.SpeakerFulfillmentServices.com)
Some Key Concepts:
Outsource Everything (Hit only FOREHANDS)
Bouncebacks in Everything (Bottom of each page; Postcards in books)
Upsell Everything
Build a “family” of products
Some Key WEB Concepts:
“A confused mind always says NO!” (If you have 10 products, you need 11 separate sites)
www.YourName.com
Misspellings
Common Phrases
Separate domain names for each method of advertising
(www.UltraCheapDomains.com)
4 Key Stats you MUST Keep: # of unique visitors; Conversion Rate to Sale and Email; AVV
Perfect Your Site First, THEN send traffic to it
Headline
Price
Bonuses
PS
Use www.SabrinaBrick.com or www.SuperFastTweak.com
Drive Traffic To Your Site:
PPC
Code it ALL!
Get these TWO PROGRAMS for just $77 for the two of them.
This is a HUGE discount. I will be selling the Info Products program for a minimum of $77 and the Bly program for about the same, maybe a bit less.
I’ll even pay the shipping. They are both send out on a physical disk and they are in MP3 audio format.
Here is the link to order them BOTH as a combo:
http://www.on2url.com/app/adtrack.asp?MerchantID=3109&AdID=367747
This order link will be inactivated as soon as we receive 100 orders or Friday at 5PM PST, whichever comes first!
Look for a new Insight shortly!!!
Looking forward to seeing you at an event.
New INFO PACKED Insight coming soon!
Best,
Fred
