Information Marketing Consultations
In the last 10 days I’ve done two consultations with people I had never met before. One found me through a Google search and the other through a referral.
Both people went through the www.ConsultWithFred.com site to understand what I offered and how to make payment.
I’ve spoken about this before, but it illustrates some important points that bear repeating:
* Have a separate site to sell separate products/services
* Have multiple sites with multiple price points
* Give people an incentive to buy a product or service
In my case my ConsultWithFred.com site is priced at $500 for a 90 minute (one time) consultation. It does allow people to APPLY this dollar amount to any other product or service that I offer for $1000 or more.
When I do these and deliver much more value than people expected, they are naturally going to look for more. This is how it works.
In addition to OVER delivering on what they paid for I’m also VERY likely to get people to buy more. WHAT A COUNTRY!
People pay to be prospects. You have to love this.
If you look at: www.LunchWithFred.com it’s set up to let up to 8 people come to lunch with me when I’m in a given city.
We usually end up spending about two hours together as a group. I get a chance to meet everyone and give them a couple of important pointers.
In a recent lunch in New York City, I had one guy who then ended up coming to a bootcamp as a result of coming to the lunch.
Moral of this story?
Make sure you OVER deliver on value with any and all of your products.
Then make sure you have a “migration path” for people to take to purchase more and more of your products.
Have a different site for each product and service and OF COURSE use:
(shameless plug for both!)
Feel free to COPY my basic format for any and all of my sites. Make sure that you at least change a few things, but if I’m trying to teach you how to do something I don’t want you to have to reinvent the wheel.
Live in New York City Area?
I just had my good friend and accountant, Chris Trinka out to visit me here in Las Vegas. I invited him out to hang out and play some golf.
I booked some time with a local teaching pro and set up two days for US to get some instruction.
I’ve known Chris for 20+ years now. He has been doing all of my taxes and accounting for that time.
If you live in the NYC area and need some of that kind of work done, give him a call. He’s pretty busy with existing clients, so I apologize if he can’t squeeze you in.
He doesn’t know I’m doing this so I frankly don’t know his schedule.
I ONLY recommend people that I know and trust.
Christ Tinka is one of those people. His number is 212-628-3139.
Tell him I sent you!
My friend Chris (above) came into town on Friday. I told him I would pick him up at the airport.
Around noon, I started to notice that I was sort of seeing double. When I looked at the traffic light while driving, I could see a bit of a second image right under the first.
After making a couple of calls and thinking I may be about to buy the farm, I went to the ER. After a CAT scan, they told me I was fine. It took 5 hours in total, but the end result was pretty good.
A couple things happened while sitting around in the “lovely” ER waiting room.
First I met a very nice woman who had brought her boyfriend in to get checked out. He is 35 and had been having some memory loss and other weird language issues.
Brain tumor! At 35 years old. Holy crap!
So what did this experience do for me? A number of important things.
First off, I resolved (yet again because I’ve had this conversation with myself before – evidently it didn’t stick) to not let myself get very bothered about anything unless it would involve me or someone I care about dying.
If death isn’t a possibility, then whatever it is can’t be TOO bad. Basically, don’t sweat the small stuff and it’s all small stuff unless someone is dying.
Secondly, always bring a lot of reading material and even your computer (they had internet access in the ER waiting room – if I had known, I would have brought mine).
Third, there is almost always someone who has things worse than you do. I’m over 50 and this guy who is 35 has a brain tumor. As far as I’m concerned it reminds me I’m living in BONUS TIME.
If you have ever played pinball, you know what I mean here.
Fourth, I want to continue spending time doing the things I love to do and finding a way to get paid for it.
While I was in the ER, I finished reading “The Freedom Manifesto” by Tom Hodgkinson. I very strongly recommend it. He has written a number of books, but this is the one I like the best.
He’s not only a good writer, but his philosophy is compelling. He makes a strong case for living YOUR life, YOUR way.
Lastly, I’m going to start reminding myself to eat as healthy as I can and exercise regularly. I’m fairly good at both of those but resolve to get better.
All the Best,