[ Back to Home ] [ Ezine Archives ]

Information Marketing Tips on Emails, Offers and Amazon

All CAPS in the Subject Line

Webmarketingmagic.com has a feature that is very
helpful. As a member, before you send out an email
broadcast to a list (or one of your lists), you can run
through something called: “spam assassin.”

It will return a number from 1-5. The closer the number
gets to 5, the greater the likelihood that your email
will be flagged by the spam filters.

One of the things I just noticed is how putting your
subject line in ALL CAPS will bump up your chances
of getting flagged.

********************************************
Make Money from Your Biz and then Make money

After you make money as an info product marketer
you also need to know how to make your money
make MORE money.

I was lucky to work with some phenomenal mentors
in this area.

I’ll be putting together a special report in a couple of
months detailing how I do what I do so you can copy
it if you like my system.

Look for that right around the first of the year.

********************************************
Watch for January 23rd – Mark it on your calendar

I will be doing the first one week info bootcamp in January.
We still have ONE spot left. It must be a guy because of the
room configurations.

Mark that date on your calendar because each of the
people who attend this event will be producing a product.
Each of their websites will be ready to go on that date.

You’ll be getting the first chance to get the product that
is produced for them. I have NO idea yet what it will be.
I just wanted you to mark the date and be ready.

Naturally, you will be getting a special offer at a special
price.

********************************************
Limited Time Offers

I just did a prepublication offer for a product I just finished.
I was supposed to only allow people to buy the product
until Friday. I screwed up and did not “disable” the link
until Monday.

Between Friday and Monday a number of orders came in.

My temptation is to contact the people who ordered and
let them know that I cannot accept their orders because it
came in after the time I specified in the email I sent out to
promote the product.

Since it was my “fault” I have decided to not be a tough
guy and refund their money. When you make time sensitive
offers it’s a good idea to do as you say you’re going to.

However, if you make a mistake, correct it as soon as
possible and try not to let it happen again. If it happens
frequently people will start to disbelieve you.

Try not to let this happen. It will only hurt you in the long run.

********************************************

Amazon Arrogance

I’ve been involved selling my products on Amazon almost
since the very beginning.

Recently they started “demanding” that you confirm the
receipt of an order within 24 hours. Ridiculous. I travel a lot
and I’m sure that you might not be able to get back to them
lickety split either.

If you are an Amazon customer, contact them and DEMAND
that they retract this absurd and ridiculous policy.

Since they are the 800 pound gorilla when it comes to selling
books online, we have to deal with them. But, as info product
sellers, I recommend that you voice your opinion on this
matter so they understand how “we” feel.

I sent an email to their support group and they simply
ignored my request for them to REVIEW this policy. Maybe
if we all of us info product marketers do this, they MAY get
the message that this policy makes NO sense.

See you soon,

Fred

Random Posts

Leave a Reply



Sign up to receive 5 FREE ebooks worth over $100. These ebooks will dramatically improve your results as an information marketer.
Name
Email

Your emails will NEVER be sold or used by anyone else but me.