Information Marketing Weekly Special Concept
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Fred Weekly Special Concept
Last ezine I sent out to you I mentioned that I would be doing my Fred Weekly Specials. This is where I give you a HIGHLY reduced price on one of my best programs.
You will only have 24 hours to order and after that, it’s over!
I was intending to send out an email last week but was unable to do so because I was in Lima, Peru.
That being said you now have another opportunity to sign up to receive a really good offer on a recent program of mine. The program Is great and the price will be MUCH less than I’ve ever sold it for before.
ONLY people who are on this list will receive this special offer.
To get on this list go to:
The email to promote the latest offer will be sent out on Tuesday morning. Make sure and get on the list and then make sure to order quickly. It will be available for 24 hours or until the first 100 are sold, whichever comes first.
Buns of Steel Guy
Right before leaving for Peru I had the pleasure of meeting the guy “behind” (sorry) the “Buns of Steel” video. His name is Greg Smitty and he’s a laid back kinda guy who now lives in Las Vegas.
I got him to agree to an interview.
This guy has sold over a MILLION copies of that video. Holy Moley! That’s a lot of videos. Unfortunately, he did not OWN the content but instead received a royalty over the last many years.
He’s just getting the rights back and is going to market the sucker himself again.
I’ll be doing an interview with him that you’re going to want to hear. More later.
Playing to Your Strengths
I just finished another consulting call over the phone.
Then it suddenly dawned on me. I have a few (and only a few) talents. One of them is being able to articulate myself well over the phone or in person.
When I give advice over the phone, everyone feels like they got a lot out of it. Additionally, I’m pretty good at selling by phone.
As an information marketer we are programmed to think about how to sell things online. That’s good to understand, but you may be underutilizing other assets and talents that you have.
I’ll use myself as an example.
Since one of my major strengths has to do with selling and more specifically PHONE selling, why not integrate that fact into my information marketing business?
Rather than ONLY trying to sell online, why not use the two together?
When you are asking someone who may not know you to spend a lot of money on one of your products or services, it’s entirely possible that people will be very uncomfortable giving someone over $100 they don’t even know.
Why not make it easier for them? Why not give people a number to call you if they have any questions?
This is what I was telling myself.
Depending on how big your business is and how much time you have to spend over the phone, the number you pick will be different.
In my case I feel it would be worthwhile to spend a few minutes on the phone with someone to help them make a $300 decision.
If someone is interested in POSSIBLY ordering one of my products or services that costs more than $300, I’m going to put a note on my website to have them call me if they aren’t sure (translation: sold).
If and when you institute a similar policy in your business you’ll have to decide what that price point will be for you.
The more successful you are, the higher the price you would charge would be.
You’re probably wondering why I was willing to go as low as $300. Is it worth my time to do it? Well, probably not if it were JUST to make a sale..
However, it IS worth it because of the insights and information that I pick up by speaking to people over the phone. I get to do some research as well as selling.
As the web allows us to sell to people we don’t know, adding the phone as part of your sales process makes sense. It adds a human element to your system.
Your action point?
Take an inventory of what you do well. Make sure and then set up your marketing and sales process to maximize your skills and abilities.
Phone selling my not be your area. I just used it as an example.
Look at your own skills and talents and do what makes the most sense for you.
See you soon,