Helping subject matter experts turn their knowledge into CASH!!!

Resources to Help YOU Build a Thriving, Ethical Information Marketing Business!

LA Times Reporter

Information Marketing

People always wonder how others get press coverage. I recently read a story written by a writer from the LA Times. He’s based in Korea and wrote a great article about a bar I used to frequent when I was in high school in the Philippines.

To clarify, I have a beer every two weeks. Back in high school, same thing. This bar was a place we went every once in a while because of the place itself. It’s called The Hobbit House and it’s staffed by “little people.” I believe that’s the politically correct term these days. If not, my apologies!

After reading the article, I decided to send the guy an email. Within 3 hours I had a response. This guy is the head honcho for the LA Times in Korea!

This is how relations with people in the press start.

I sincerely liked the article and in my first email I told him so. I also told him that if he ever needed anything regarding Americans in the Philippines, I’d be happy to help.

We’ve exchanged 5 or 6 emails at this point.

IF he gets an assignment to cover something regarding the Philippines, do you think I’ll get a call or an email? YOU BETCHA!

Can you do this? Absolutely! Have you done this? Maybe. But more likely . . . not! Why? Perhaps you don’t feel “worthy”? What’s the worst that can happen? The person never emails you back! No big deal.

From now on, every time you see a story in the press that you have a REASON to comment on, get in touch with the writer. Check in . . . say hi . . . ask them to consider using you as a resource in the future. Let them know you’re willing and able.

100% certain you’ll get press in the future? NAH! BUT, you’ll have a greater chance than the person who read the article and did NOTHING!

Filed under: Ezine

Building a Turbo-Charged Consulting Business

Want to get paid to give advice? This is the program for you. Learn the inside secrets to getting paid to consult, regardless of the field you're in.

www.ConsultingExpert.com

Got something to say?