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List Building Techniques, Affiliate Marketing and Seminar Tips

Information Marketing

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Easier to Sell Someone Else’s Products?

I’m sitting here at a seminar where I am listening to a woman who is an expert at affiliate marketing. It’s reminding me of how much easier it actually is to sell someone else’s products than your own.

The question is: WHY? The answer (in my humble opinion) is that people are much more apt to believe you when you are touting someone else’s information rather than your own. When you get up in front of a room (or in an ezine like this) and tell people to buy your own product, it is obviously self serving.

You know that when I ask you to buy one of my products that I’m making money. Naturally this makes you suspicious. Unless you know me and have bought products before, you don’t know whether or not I’ve got “good” stuff.

For those of you who have bought something from me before, it’s an easier sell.

When I make an offer to my list for a new product or service, the great majority of those who buy are what I call “repeat offenders.” My affectionate term for those who have bought something from me before.

So, what action should you take? What should you do now if you agree and belief what I say?

My sight, www.FredSentMe.com is my effort to do what I’m telling you to do. Check it out and like I’ve said before, copy it. You have my permission.

I’m sitting next to my brother Ed at a seminar. I just reserved www.EdSentMe.com. This will be a place where he puts all of his affiliate links. Given the amount of times I’ve mentioned this, I’m amazed it was available.

Some people use www.NameRecommends.com. I don’t like this only because of the fact that recommends is tough to spell. My first attempt to spell this on this little word processor tells me I got it wrong. Again!

Point is that any domain that you use should be easy to remember and spell. Even though there are tons of domain names that have been taken, there are still plenty available.

I shared with Yanik Silver the results of my magnetic signs on my vehicle. I want to share them with you to prove a point.

Since January 1st, I’ve been driving around with a magnetic sign on the right side, left side and a small sign on the back bumper of my vehicle. I use black type on a bright yellow background. Heck, if it’s good enough for the yellow pages, it’s good enough for me.

To date, this year I’ve done over $5400 worth of business specifically attributable to this method of marketing.

You may remember me having said that I have a sign in my office that says: “Measurement Eliminates Argument.” Keeping with this philosophy I have a different URL assigned to each method of marketing.

I have on my car (and it other advertising media) a very weird domain name that people can remember and that stimulates curiosity. This allows me to know exactly what business came from where.

When you do start thinking of domain names to reserve you will want to try and stick with 2 and 3 word domain names. They are a lot easier for people to remember.

If you use a two word domain name try and put an adjective and a noun together. For example, you can reserve (if it was available) www.RedBird.com. This is a lot easier to remember than www.BirdRed.com or www.BirdLion.com.

If you can use only those words that have one logicalway to spell them. it’s kind of tough to spell the word “red” incorrectly. I’ve tried and it’s difficult!

Think about www.FredSentMe.com. This is one of the reasons I like this SentMe extension, you have to be braindead to mispell it.

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List Building Techniques

Over the past 3 or 4 months I have been actively promoting a link: www.FredGleeck.com/ebooks.

I’ve asked you and everyone else that I know to tell people about this link. I suggested that you use it as a bonus. It’s a link to get you 5 of my best books for free.

This has been building my list at the rate of 500- 750 people per week. Please feel free to share this link with any of your friends and/or use it as a bonus.

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Asking Questions at Events

If you attend a lot of seminars, you’ve got to listen to what I say next.

I just got up at the seminar that I’m attending and asked a question. I had a “legitimate” question that I wanted answered from the speaker, but I also wanted to find a way to make sure that the question helped to promote me and my services.

I went up to the mike and said: “Hi Rosalind, my name is Fred Gleeck and I thought I was fairly clever til I heard you speak so I’d like your feedback.”

Let me add here that she was talking (very brilliantly) about affiliate marketing.

I continued: “I’ve set up a site called www.FredSentMe.com. I use this site as the place where I send people interested in some of my products and services that I recommend. (there’s that word again).

In addition to getting a great answer to a question I was able to promote myself and my site. This site also collect email addresses. Since I do lots of seminars and these folks were attending someone else’s seminar they are great prospects for my events.

Be careful if you do this at a seminar. Make sure it doesn’t sound too self-promotional.

Also, don’t be one of those people who asks too many questions. If you do, people will find you annoying and start to get aggravated with you.

Ask good questions and ask them sparingly.

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Where to Sit in a Seminar

If you attend seminars, you have to know where to sit at any event. Isn’t every chair the same as the other?

Absolutely not.

There are only 4 places to sit at a seminar. Front row all the way to the left, front row all the way to the right, last row all the way left and right.

Why?

Because when you ask a question you can be seen by the entire rest of the group. These are the only 4 spots with maximum exposure to the rest of the group.

I tend to sit in the back at the corner which is closest to the door for a quick and easy exit if necessary. But any of these three locations makes it easy for you to be seen when you stand up to deliver your pearls of wisdom, subtly promoting your products and services.

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Tips for Seminar Design

I exchanged some emails recently with someone who speaks at most of my seminars and events.

She asked how she could she could improve her presentation to my groups at the events and what I answered has applications for you or anyone as well.

I suggested that for each of the three topics she speaks on that she creates a presentation where she lists the 27 (or whatever number) of things you should do to XXX.

The concept is that you create a presentation by listing all of the important elements of that particular topic. I recommended that she create a 90/60 and 30 minute presentation by cutting down on the number of items she delivers to the group.

I told her to take each of those 27 points and to list how long each one would take to explain/ deliver to an audience.

If she is ever told that she now has 20 minutes rather than 30 or 60, she can then use the top “X” number of points based on how long it would take to deliver them.

So if point 1 takes 6 minutes, point 2 takes 4 minutes point 3 – 5 minutes and point 4 – 5 minutes then

she only does the TOP 4 points because that totals 20 minutes which is all she has been given.

Since she has 3 topics that she delivers I suggested she do the same for all three of her topics.

I suggest you do the same if you are making presentations on a regular basis.

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Thanks for your taking the time to read this issue!

Filed under: Ezine

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