In this Issue:
Info Capture
The other night when I was out walking around
after dinner. I came up with a few brilliant ideas
I was going to share with you in this issue of my
ezine. Only one problem! I didn’t remember 2
of the 3 brilliant ideas when I woke up the next
morning.
Problem? Lack of information capture. You’ve
had the experience of coming up with a great
idea only to have forgotten that idea a few hours
later? Of course you have, you’re human.
Sometimes the idea resurfaces, but sometimes
it DOESN’T!
I have no idea how the brain works, but I know
this. If I don’t write down my “brilliant” ideas at
the time I get them, I’m totally screwed. I’ll forget
half of them.
The secret is a $3 solution. ALWAYS carry
around a small notebook and a small pen
wherever you go. I walk around with one of those
stupid fanny packs where I keep my credit cards,
glasses case, a business card holder AND my
little notebook. This has been a lifesaver since
I started doing it.
Think you’ll remember? Sometimes you will,
but many times, you won’t.
Action Point:
Get a small notebook and pen to write down
great ideas when they come up.
Ideal Client
If you do any coaching or consulting you probably
have clients you LOVE and clients you avoid.
Hate would be too strong a word to use
for the others.
Here’s an example of one of my IDEAL clients.
This individual listens and puts into practice
(almost immediately) most everything I suggest.
He pays me without my having to remind him that
payments are due. He is easy to get along with
and I enjoy spending time with him socially. He is
always very respectful of my time but asks me
questions when they come up. He is self-motivated
and does not require me to “sit” on him to get
things done.
You should compile of list of characteristics of
YOUR ideal client. As soon as I did this, and
started being much more selective, I started
attracting just that type.
I now have my existing clients SCREEN people
who want to get involved with me as a coach. I
usually have 3 or 4 of them “interview” prospects.
I usually accept about one in every 9 or 10. When
I turn people down it’s either because I feel
uncomfortable with them personally or professionally
OR one of my existing clients that I trust tells me
THEY feel uncomfortable with that individual.
The more selective you are with the kind of clients
you accept, the better you’ll feel. You’ll live more
of the kind of life you want to live.
BUT, what if money is tight? Get a J-O-B partime
rather than take on people who don’t fit what
you’re looking for. There is nothing more annoying
or frustrating than working with people you don’t
“click” with. Trust me, I’ve done it.
When I’ve made a mistake, I have to take FULL
responsibility. You should as well. If you have
clients that aren’t close to your IDEAL, then boot
them. Find a way to work with people that you
enjoy and have synergy with. If not, what’s it worth?
Action Point:
Define your ideal client profile. Only work with
clients who fit the majority of those traits. Don’t
let money cause you to make bad decisions in
this area. Get a job to support yourself if you
have to.
Low Overhead
If you don’t know me personally, you may not
know that I’m one of the cheapest guys on the
planet. Don’t get me wrong, for some things,
the sky’s the limit. BUT for most things that I
consider buying, I’m cheap. I don’t spend money
on fancy restaurants. I’m an Indian food freak
but my favorite place is VERY reasonably priced.
As anyone knows who has seen me, I don’t
spend a lot of money on clothes. Why?
Because that’s just not real important to me.
I live BELOW my means.
What happens as a result? I can do just about
anything I want. If I REALLY want to do something,
I can do it because I’ve stashed the cash.
Do you have to live like me? Absolutely not.
All I can tell you is that it works for me.
I spend times on both the East Coast (NYC area)
and the Las Vegas area. I’ll be trying to spend
July and August in Europe next year
(but NOT France) if the exchange rate improves.
When I’m not at my places, I rent them out to lower
my overhead. I put all of my expensive and
important stuff in a locked room and rent my places
out when I’m not there.
Net result? My overhead is low enough that I can
turn down business. To me, this is freedom.
This is success. I am living the life I want. Not what
I was told I should do, not what my friends do.
What I want to do
The beauty of having and living this philosophy is
simple. I can do business with people I like and
avoid “deals” with people I think are shakey. And
there are MANY big names out there I feel
uncomfortable even being in the same room with.
You can SMELL it’s all about the money for them.
Why? I suspect there overhead is pretty high!
My Upcoming Events:
Please make it to the following events. They will be
WELL worth your time.
www.InfoProductsSeminarUK.com
Info Products Event for those in the UK/Europe
www.PublicitySeminar.com
This event can show anyone in any field how to
generate more press and publicity
www.InfoProductsSeminar.com
This is my MOST popular event. It will show you
how to build an information product empire
www.SeminarOnSeminars.com
For anyone who is interested in giving their
own seminars
