If you’re like me (and I know I AM!!) you finish a day where
you didn’t get a check in the mail or an order online and
think to yourself: WHAT DID I DO WRONG TODAY???
I do the same thing. I feel like if I haven’t generated any
hard, cold, cash then I haven’t really done my job. [...]

I’ve recently created a new Daily Schedule for myself. Here
is what I do every day.
I put together everything I need to do each day and print
out a separate page for each day. I then go through and
check off each item as I do them.
Here is what’s on my list:

Breakfast with Fruit
Aerobic exercise
Stretch
[...]

As you probably know, I live in the Las Vegas area. There is
a guy here who advertises on radio. He markets financial
information and advice by doing a radio show every week.
Listening to the radio today I was reminded how you should
NOT do testimonials.
Here is an almost verbatim example of two of his audio
testimonials on his [...]

I just sent a compliment about someone to a friend.
I did not COPY the complimented party on the email.
INSTEAD, I bcc’d him.
I like doing it this way. It’s more powerful and is
like giving a little wink in that person’s direction.
Do you use the BCC system like me?
It’s working for me.

Whatever you write, think of the 10 Commandments.
Not for your moral compass, but understand that making
numerical lists is a really good way to keep people’s
attention.
People love lists. When you write your blog posts
or articles or any other type of writing, when you are
stuck, come up with a list!
People are also much more apt to read [...]

I hear some people “crying” that they aren’t great writers
and therefore they don’t feel comfortable blogging.
I am the poster child for those who don’t think they are
good writers. I was actually a pretty poor writer. I am now
a pretty decent writer. I’m not going to win a Pulitzer, but
I’m OK.
So you don’t have to be [...]

Remember the guy who just got elected in Massachusetts?
Scott Brown. I just spent about 72 hours straight in Olympia,
Washington. Virtually every waking hour with the folks
from the Shawmut Group. The people who ran Scott’s campaign.
One of the most important things to come out of this meeting
for you and me as information marketing folks
The consultant kept [...]

For EVERY big movement there is an ANTI movement.
There was Disco and there was DISCO SUCKS. There
are Facebook lovers and Facebook HATERS.
For any MAJOR movement, you’ll find an ANTI
movement.
Why should you care as an information marketer?
Because there is money in “them thar hills” for you if
you work it right. And, when you do it because [...]

I do a lot of driving back and forth between Vegas
and Northern LA. While driving, I’ve found it very
difficult to read. VERY bad results.
I end up listening to a lot of audio material. On the
drive, which usually runs 4 1/2 hours, I end up
splitting my time between news, music, learning
material and SILENCE.
News: At the top [...]

I’ve mentioned this site before and I’ll probably speak
about it again. I mentioned them above as one of my
sources of content.
No matter what you’re interests are, Fora has some
programming that you’ll find valuable. When you go
to the site you’ll see the following categories across
the top:
Economy
Environment
Politics
Science
Technology
Culture
No matter what field you’re in, you’ll find valuable
content that you [...]