Helping subject matter experts turn their knowledge into CASH!!!

Resources to Help YOU Build a Thriving, Ethical Information Marketing Business!

Private Labeling, Improv Classes, Vacations and a lot more!

Triple Your Income as an Author or Publisher

If you want to publish a book, this 1-day event is for you. Learn about BOTH self-publishing and how to get picked up by a traditional publishing house

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Self Publish Your Own Book

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Consult With Fred Gleeck

Want to get some advice DIRECTLY from me? Find out how I can help you (one-on-one) with YOUR business. The rates are surprisingly affordable!

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Contents Include:

* My Test, Your Opportunity
* Les Brown Event
* Attending Seminars
* Reading Aloud
* Private Labeling
* What I Heard
* Continuing Education Events
* Improv Classes
* Vacations with Fred
* What’s Crucial?
* Upcoming Events

I’m Doing a Test

This is the first time I’m trying something here. I’m going to license a new product that I just released. I recently recorded a full day seminar on Information Products.

For a flat, ONE TIME fee of $497, I’ll be giving the first 35 people the right to take my audio CDs and mp3s and duplicate and sell them for yourself and keep ALL the money.

What’s in it for you? The suggested retail price for these audios is $147. This means that if you sell just 4 sets of these at that price you’ll make your money back.

The cost to duplicate and package these CDs will be less than $5. You will also get the mp3s as part of the deal.

Even if you have your own information products, you’d be nuts not to take me up on this offer. Since I’ve never done this before, I don’t know how it’s going to work out.

I have NEVER done this before and may not do it again. To be honest, if it does work, I probably will do it. But, the numbers will tell me what to do.

This is a non-exclusive license. By purchasing the license you also agree not to alter the audios in any way. They must be sold “as is.”

Whether you have a lot of products or not, you can use sell this program as a stand alone or use it as a bonus.

So what’s in it for me? Lots. I have all kinds of bounce back offers built into the audios. Since you can’t change or alter the audios, I stand to gain a lot as well.

It’s a win-win deal for both of us.

I’ve never done this before so I don’t know how it’s going to go. I’d recommend that you take me up on this offer immediately.

I don’t even have a website set up to promote this yet.

If you want to do it, you click on the link below. This is a GREAT program.

Like everything I sell, it’s got a 100% money back guarantee.

Here’s the link:

Click Here to Order

Les Brown Event

I just spent this last weekend at the Les Brown seminar on speaking.

This guy is not just a legend in the speaking business he is a talented teacher. Along with his mentor, Mike Williams, he did a great job of teaching people the mechanics of speaking.

I went because I thought that Les and I were a good match. I teach speakers how to develop a line of info products. Les doesn’t concentrate on this and I certainly don’t concentrate on teaching people speaking skills.

At future events, Les will have me doing a portion of the seminar. I’ll be talking to his group about product development. I’m looking forward to working with him.

I’ve gotten to know him and he’s a class act.

Attending Seminars

I not only promote a lot of events, I also attend a lot of events. I not only go to events to learn what they have to teach, but to see how they do the events as well.

For me, it’s all about the content of an event. I always tell clients and friends that people will always forgive poor production, but they will NEVER forgive poor content.

I go to many events where people spend an inordinate amount of time trying to make the event “sexy.” They spend a lot of time and money trying to make an event more like a Broadway show than a learning seminar.

It’s great to make your seminar or event comfortable, but don’t go overboard and waste money on the minutia. People who attend your event, if they are asked years later, will remember whether or not you have delivered on great content. NOT whether or not you served Filet Mignon for one of the dinners.

Speaking of which, I think it is a mistake to feed people at your events. You can spend tons of money feeding people and none of that money will contribute to people’s long term view of how good the event was.

I suggest you omit the dinners and meals.

How do you make yourself the “star” of a seminar where you’re just an attendee? Simple. Make some amazingly inciteful comments during the event. Make them short and to the point.

At the Les Brown event I mentioned, I made a few choice comments during the event. They must have been pretty good because at the breaks, I was holding court.

You can do the same. Ask good questions. Make intelligent comments. As Bill O’Reilly says: keep it pithy!

A lot of people who do seminars feel that they are too intelligent to attend seminars. Nothing could be further from the truth. Not only do I learn a lot by attending events, I also find some great contacts for JVs and possible coaching clients.

Reading Aloud

At the Les Brown event there were a number of fairly novice speakers. All of them were looking for ways to perfect their speaking skills.

The one recommendation that everyone gave was to join a Toastmasters club. Good idea. But most Toastmasters groups meet a maximum of once a week, if that.

To make sure that you get plenty of opportunities to speak why not pull a book off the shelf and read it aloud. This may sound pretty simple but try doing it for 30 minutes straight.

If you haven’t done it before, try it. You’ll be amazed at how exhausted you are when you first do it.

If you’re a beginning speaker I highly recommend that you start reading out load once a day for a minimum of 20-30 minutes.

It really doesn’t matter what you read. Just read out loud.

The more you do it, the better you’ll get at speaking.

Combine this with an improv class and you’re off to the races.

Private Labels

A good friend, Phil Huff, recently acquired a private label to a piece of software I own called MemberScript. Phil gets to put his name on the software (in his case he is using the name: MemberSimple) and gets a preferential commission rate on setting people up on the program.

Private labeling, like I talked about in a previous insight is a great way to recover some of your investment quickly and give people an increased commission rate in return.

In MemberScript, for an example, you can set yourself up as an affiliate (which I encourage you to do right now) and make 25% of the fees we charge customers. This costs you nothing, but you make “just” 25%.

As a “private-label” for a piece of software, you put some money up front and get a higher commission rate. In this case, 50%.

Developing software is an expensive game and is not for the faint of heart. You often end up spending more money than you expect to.

It is also expensive to support and maintain the software.

What do you charge for a private label? It all depends on a number of factors. The main ones include what it cost you to develop the software as well as how many units it will take for someone to recoup their fee to become a private label.

In the case of MembeScript, we are charging $10,000 for a private label. Are we negotiable in the early days? Of course we are. As things heat up, the answer will be NO.

Those who get in on a private label in the early days are like those who invest in a company when it first needs the money. They always make out better.

Considering putting together your own piece of software?

Keep some of the above items in mind.

What I Heard . . .

Some friends of mine went to a very well known guru’s seminar this last weekend.

When my friend came back I spoke to him and asked him what he thought. He made me feel really good when he told me that I had “spoiled” him.

Although he found some of the seminar helptul, he related that he got much less content per hour than he does when he attends my events.

He mentioned that many of the speakers basically delivered infomercials, giving out very little useable content and then expecting people to buy their products.

In my opinion, people are getting really sick of this approach. People are getting smarter and aren’t willing to buy until they are first shown that you can deliver some useable content.

There are two schools of thought on how to maximize your sales of products from the platform.

I believe that you can sell a boatload of product if you FIRST deliver a great deal of useable content. Others believe that you can deliver an infomercial where you basically give a disguised sale pitch and then try and get people to buy the package you’re selling.

I think the infomercial days are coming to an end.

If you go seminars, don’t buy from people who do infomercials. Only buy from those who prove to you in their presentations that they have some great useable content.

Continuing Education Events

For years I have done classes at continuing education centers. Many “sophisticated” speakers “pooh-pooh” these events. How could I speak at these low end venues? Easy, it makes a lot of sense for me to do so.

I think people who recommend against speaking at these events are misguided.

You have a great opportunity to test new material, get some new people into your database and to sell some products.

To make sure that it’s worthwhile for you to do events at your local continuing ed center make sure that:

1. You can sell products
2. You can collect the names of those who attend
3. You try new material out on these groups
4. You record everything that you do at these events

Many of the better known continuing ed centers have started getting instructors to kick them back a percentage for sales they make at their events.

They should have been doing this for years.

I always suggested that should only have people who teach for them who get great ratings and have good sales numbers.

At the Learning Annex in NYC they give me 15% of the gate and then they take 40% of the product sales.

A lot of money you say? If you’re wiling to give people 50% as an affiliate of your products why would you bitch about people wanting 40% of what you sell?

Answer: You shouldn’t bitch! I’ll speak anywhere that people can put 100 qualified people in a room and give them 40% all day long.

Have a gig for me? I’ll be there. You should be too!

Improv Classes

I’ve been taking improv classes for the last 20 years. When people ask me what the single most important thing they can do to improve their speaking and seminar skills I always tell them to find an improv class.

You can find one at the local university or in some cases the local comedy club.

Go online, ask around, get yourself into one of these classes and you’ll see why I’m sold on them. You’ll learn how to think on your feet which is key to becoming a successful speaker and seminar leader.

Vacations with Fred

One of the things you notice if you do a lot of seminars like I do is that some seminar speakers and promoters like spending time with their participants and some do not.

I happen to like people. That includes seminar participants. I should add the word MOST seminar participants.

In fact, a number of my good friends started out as attendees at one of my events.

I then had the idea that since I enjoy hanging out with people why not invite people to come on vacations with me.

The next one that you may want to look into is the Ebert and Roeper Cruise.

I went on this last year and had a GREAT time. I highly recommend it. It’s a Disney Cruise and they do a good job. Last time we screened 6 movies. Lots of fun. A few real geeks, but most of the people were pretty cool.

Let me know if you end up signing up. It’s October 2-6.

Let me know if you are going to do it.

Speaking of movies, go see “The Upside of Anger.” Great movie and Joan Allen will get an academy award nomination. You can take that to the bank. The only problem with that prediction is that it’s so early in the year, some may forget this unforgettable performance.

Crucial

I went into the Apple store the other day and one of the guys in the store gave me a great recommendation.

I needed to add memory to one of my computers and this person suggested I go to www.Crucial.com.

Great place to buy computer related products at great prices.

I bought some memory for two of my computers.

Check them out!

Filed under: Ezine

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