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Senator Brown's Team: Learning some LESSONS

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Remember the guy who just got elected in Massachusetts? Scott Brown. I just spent about 72 hours straight in Olympia, Washington. Virtually every waking hour with the folks from the Shawmut Group. The people who ran Scott’s campaign.

One of the most important things to come out of this meeting for you and me as information marketing folks

The consultant kept saying: “What character are you in the play?”

How do you want to portray yourself in the marketplace? In your marketplace!!

What character in the play do you portray yourself as in your market?

I’ll have more on this over the next few weeks, but in the meantime, think about it for you and your markets.

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