Helping subject matter experts turn their knowledge into CASH!!!

Resources to Help YOU Build a Thriving, Ethical Information Marketing Business!

Sloganeering

Information Marketing

Whether in a sig file, a FB post or anywhere else, I’m getting ILL reading these riduculous little sayings that people feel compelled to put up.

I’m talking about things like:

“The early bird gets the worm . . . . ”

“Embrace life . . . . ”

If you’re going to put quotes on your Facebook page then try not to select the trite ones that everyone has heard a thousand times.

And even then, I question doing it. What does it prove? That you can go through a book of quotes and pick one out that everyone likes?

That and $2 won’t even get you on the NYC subway any more!

Be a little more creative!

I’m find the same thing to be true with peoples sig files that they use. Use a signature that will get people to DO something, like give you their email address.

Filed under: Ezine
Information Marketing

Got something to say?