The amount of hype marketing that is going on is
quickly rising to epidemic proportions. People that
used to be relatively “normal” and under control
with their promotions have now graduated to
become Phd’s in over-the-top hype marketing.
I have a theory as to why this is happening.
It’s the same for drug addicts. If you start to take
10 grams of a drug to get high, eventually you’ll
need more.
Once you up the dosage to 20 grams, you’ll get
a bit of buzz for a while and then you’ll have to
up the dosage even higher!
Ask Elvis (I believe he’s in Michigan somewhere)
what happens next!
Same thing for the HYPE MARKETERS.
This disease seems to be spreading like wildfire.
Like drugs it does not seem to discriminate as to
who it infects.
People who I THOUGHT were honorable people
who would not LIE to their lists are doing JUST
THAT!
The level of unadulterated HORSE CRAP is
getting higher and higher every day. What is
sad is that many of the people using these
techniques used to be pretty straight up guys.
Not true anymore. There are less than a handful
of people in the internet/information marketing
community that I even care to be in the same
room with.
Are some of them making more money than me?
Abso-friggin-lutely!
But, I believe their days are numbered. Like Senator
Larry Craig, how long will people believe you when
you tell them you really aren’t gay!
How long can you hype the s**t out of people? My
guess, not too long anymore. People are smart.
The tendency of the marketer to over-hype is usually
because (like drugs) it works at first. Then they
have to UP the dosage.
My suggestion? Don’t follow their lead like most
other SHEEP in this business are doing. That’s
one of the problems in this business. When one
of the “bigshots” uses these techniques, others
start copying them thinking it works.
I warn you: It may not be working.
In fact, it may very well be a desperate move to
try and pay the bills this month since they’ve
increased their overhead so high they now MUST
have the cash.
Again, very similar to a drug addict.
JUST SAY NO! Say no to hype. Say no to
HORSE CRAP!
Say no to sleazy marketing campaigns and
emails now being tossed around by the “gurus.”
But, don’t worry, the day will come when NO ONE
will order their products.
Why? Because no one will believe them anymore.
Just like the boy who cried “Wolf!”
Don’t be one of “THEM!”
Best,
Fred
