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Producing video products does not just refer to your traditional concept of what a video is or should be.
In addition to using a video camera to record a product, you can also use an on screen video recording device like Camtasia or ScreenFlow.
As a MAC guy, I can tell you that the tools for the Apple are simple and easy to use for producing both audio and video products.
On the video production side, IMovie is the best product for producing video products. Simple and easy to use, yet surprisingly powerful.