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Marketing Expert, Seminar Expert, Product Guru, Info Product Creator and Info Product Marketing Expert - The Official Website of Fred Gleeck
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Marketing Expert, King of Content and Product Guru, Fred Gleeck Teleseminars
    
Disclaimer/ 1 pages
Legal Notices
    
eBooks/ 1 page
ebook download
    
Fred Gleeck Ezine/ 2 pages
http://www.fredgleeck.com/ezine/
Marketing Expert, King of Content and Product Guru, Fred Gleeck Ezine
    
Marketing Seminars and Workshops/ 1 page
Table of Contents - Marketing and Promoting Seminars and Workshops
         
Creating the Supporting Product Line/ 13 pages
Why You Need Supporting Products
The Product Funnel
Make Your Products Specific
Overcoming Your Perfectionist Bent
Getting That Book Written
Creating Audios
Creating Videos
Publishing a Newsletter or eZine
Pricing Your Products
Packaging Your Products
Future Product Ideas
Should You Sell Other Peoples' Products?
The Product Line's Supporting Cast
         
Deliver the Seminar Goods/ 7 pages
Starting the Seminar Right
Importance of Visual Aids
Keeping Their Attention
Dealing With People:The Good,The Bad, and the Annoying
Handling Questions
Record Everything You Do
Take Notes While Giving the Seminar
         
Designing and Creating the Seminar/ 7 pages
Setting Measurable Goals for Your Event
Selecting Your Topic
Titling Your Event
Structuring and Designing Your Seminar
Creating a Dynamite Opening and Closing
Preparing Handouts and Workbooks
Consider Offering a Bootcamp
         
Developing Your Career in Seminars/ 11 pages
Study Other Speakers
Watch Good Movies, Read Good Books
Enhance Your Image as an Expert
Keep Files of Stories, Quotations and Statistics
Cultivate Characteristics of a Great Speaker
Keep Improving Yourself Professionally
Develop and Exploit Your Own Style
Take Care of Your Voice
Ease Your Way in: Continuing Education Classes
Dealing With Unpaid Speaking Invitations
Know What You MUST Know About the Competition
         
Getting Ready to Deliver the Goods/ 9 pages
Introduction
Your Look
Psych Yourself Up
Be Physically Fit
Get to Your Room Early
Check Room Setup and Seating Arrangements
Use a Wireless Remote Microphone
Meet and Greet Your Attendees Before the Event
Checklist to Bring to Engagements and Events
         
Getting Them to Buy Your Consulting Services/ 2 pages
Using the Seminar to Sell Your Consulting Services
Insider Secrets to Consulting Success
         
Getting Them to Buy Your Products/ 6 pages
The Mental Side of Product Sales
11 Mistakes to Avoid
Working the Table
Some Selling Tips
Aids to Closing Sales
Creating More Sales Right Now
         
Glossary/ 1 page
Marketing and Promoting Seminars and Workshops :: Glossary
         
Introduction/ 6 pages
What's Your Goal Doing These Events?
Seminar Business Pros and Cons
Difference Between Seminars and Bootcamps
Four Steps to Success in the Seminar Business
Your Database:Your Most Important Asset
The Single Most Important Formula in the Seminar Business
         
Letting Them Know You Have a Seminar/ 6 pages
Pricing Your Event to Maximize Revenue
Promoting the Seminar
Promoting a Bootcamp
Web Site Strategies
Why You Shouldn't Use a Speakers Bureau
Marketing the In-House Seminar
         
Making a Smooth Product Pitch/ 3 pages
Transition from Presentation to Product Pitch
Timing of the Product Pitch
Making the Pitch Professionally
         
Now that You Have Their Attention/ 7 pages
Accepting Credit Cards
Toll-Free Number: Just Do It!
Answering the Phones
Setting Up and Using a Hotline
Getting Them to Sign Up
Giving Them Comfort Information
Some Frequently Asked Questions About Registration
         
Planning the Event/ 6 pages
Start With a Great Checklist
Scheduling Considerations
Picking a Location
Working with Hotels
What You MUST Know About Using Outside Speakers
Testing Your Seminar
         
Preface/ 3 pages
Who is this Gleeck guy and why should I listen to him?
Who's This Book For?
A Word Of Caution
         
Seducing the Undecided/ 5 pages
The "Heart Attack" Seminar Registration Curve
Using Bonuses to Seduce More Buyers
Offer One-on-One Consultations as a Premium
Putting Customers on a Hot Seat They'll Love!
Outside-the-Box Promotional Ideas
         
The Bottom Line/ 7 pages
Test small before you invest
Fred Gleeck has TR=SR+PS+CB
Create products and learn how to sell them
Mail to your in-house list regularly
Give people much more than you promised and you'll be set
Finally, have a good time
Closing Thoughts
         
The End of the Seminar and Beyond/ 4 pages
Evaluations: A Must-Do
Creating Your Next Seminar Audience
After the Seminar
Assessing Success by the Numbers
         
Year-Round Selling/ 2 pages
Selling in the "Real" World (Offline)
Online Selling Techniques
    
Teleseminars/ 1 page
http://www.fredgleeck.com/teleseminars/
    
External Links
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