If there is one mistake I’ve made in the past (and continue to make more often than I’d admit under torture) it’s not mailing to my list often enough. Your in-house list is willing to hear from you regularly if you approach them with great offers. Don’t be afraid of over-mailing to your list. It is virtually impossible to do.
Of course,... Read more »
Every single successful seminar promoter I know makes a huge percentage of their income from the sale of their products. To sell products, you must create them. Learn how to put together great products and then learn the mechanics of selling them from the platform. Learn this well and you’re on the road to making millions.
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A true understanding of this formula will be the basis of all of your success in the seminar business.
There are many seminar operators who don’t make a dime on the “front end” from registration dollars and make a boatload of money on the back-end in product sales and consulting business.
Keep track of your numbers and understand this formula.... Read more »
Anyone who claims to know how a seminar on a certain topic will work in a certain market using a certain method of promotion is lying or mistaken. As an expert, I may have an inkling, but then again, I may be dead wrong.
That being the case, you need to test things on a small scale before you spend a lot of money to roll out a seminar tour. This might be frustrating... Read more »
In addition to the keys discussed in the previous section, you’ll need to understand some other techniques to be successful at generating consulting business from your seminars.
Follow Up on Leads
When someone expresses interest in your consulting services, follow up quickly. This is definitely a case of striking while the iron is hot. Send them whatever... Read more »
I recently attended and spoke at a conference. The specific conference is irrelevant. At the event there were a number of speakers. When the event began, the attendees... Read more
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If you were to total up all the time and money I’ve lost in the information marketing business, one mistake would win by a landslide.
And, to make it even... Read more
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Here is the first couple of sections of an article I recently wrote and put up on the Kindle store. If you want to get a hold of the complete article, check out... Read more
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Information marketers can learn a lot from two professions that seem to have nothing to do with the info products field.
I have a lot of friends that are musicians.... Read more
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A couple of months ago I finished writing a book. I hired someone to create the cover and the interior and then listed the book with CreateSpace, a wholly owned... Read more
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Why Do Audio Programs?
Why do audio programs at all? What’s the point. There are a SIX very good reasons to do them.
Credibility in Your Field
If you produce audio... Read more
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Blogging should be something that every info marketer does. Here is an excerpt from a recent article I did:
Major Benefits of Blogging
There are a number of major... Read more
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One-Day Info Products Intensive
Learn how Bob Bly became financially independent selling information products online … in less than 24 months … using a simple, fail-safe system he didn’t even invent!
Seminar on Seminars Audio CD
Discover the “Inside Secrets” to pack your events with people and make a boatload of money!If you want to learn virtually everything there is to know about how to market and promote your own seminars/workshops, this is the program for you. It’s a recent recording of a 3-day workshop