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Why You Need Supporting Products

Did you know that most people who conduct seminars, bootcamps, and workshops earn as much or more money from the products their attendees buy on-site as they do from the seminars themselves?

Did you know that people who have only a book to offer earn less than one-third as much as other authors who have a supporting product line for the book?

Those are both true statements. And they explain why you need a line of products that support your seminar or workshop. The answer is simple: more money. As I've said before, I'm interested in maximizing your revenue as a seminar presenter. Absolutely the best way to do that is to have a line of products you sell from the podium at the back of the room. Without it, you're giving up piles of money.


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Fred Gleeck is an information marketer. He creates, markets and sells books, ebooks, audios, videos, seminars and software to a variety of niche markets. Fred is both a mentor to other information marketers and a sought after internet/marketing consultant. He is based in the Las Vegas area and spends a good deal of time in New York City. Fred is a movie and theatre buff and also enjoys reading good fiction. He lives with his two chocolate Labs, Coco and Henry.

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