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Timing of the Product Pitch

The length of your program determines where the pitch should occur. If you're doing a presentation of less than two hours, pitch when you've got about 10% of your material left to deliver.

If you're doing a three-hour presentation with a lot of content, you can pitch right before your break which should be scheduled halfway through. If you're doing a one-day seminar, pitch just before lunch.

The earliest you should ever pitch is half way through an event. This gives you the opportunity to establish credibility with your audience.


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Fred Gleeck is an information marketer. He creates, markets and sells books, ebooks, audios, videos, seminars and software to a variety of niche markets. Fred is both a mentor to other information marketers and a sought after internet/marketing consultant. He is based in the Las Vegas area and spends a good deal of time in New York City. Fred is a movie and theatre buff and also enjoys reading good fiction. He lives with his two chocolate Labs, Coco and Henry.

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