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From the Podium: Making a Smooth Product Pitch

OK, with the seminar goods delivered, it's time for you to switch hats from seminar leader to product pitch person. There are lots of ways and thoughts about the best approach to this.

When I was doing seminars for CareerTrack they insisted that I follow their system of transitioning from the seminar to the pitch. They suggested that I do this song and dance that made it look like smooth "flow" from content to sales pitch. For the most part I didn't listen to them!


Transition from Presentation to Product Pitch

When I get to the point where I want to let people know about my products that are for sale, I say: "Ok, folks, now's the time for my twominute commercial."

I never try and "slip the pitch in." People are too intelligent for that to work. Everyone knows you're trying to sell them. So tell them. Don't BS them.


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Fred Gleeck is an information marketer. He creates, markets and sells books, ebooks, audios, videos, seminars and software to a variety of niche markets. Fred is both a mentor to other information marketers and a sought after internet/marketing consultant. He is based in the Las Vegas area and spends a good deal of time in New York City. Fred is a movie and theatre buff and also enjoys reading good fiction. He lives with his two chocolate Labs, Coco and Henry.

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