Marketing and Promoting Your Own Seminars and Workshops

Marketing Seminars and Workshops >> Preface >> Who Is This Gleeck Guy and Why Should I Listen to Him

 

Who is this Gleeck guy and why should I listen to him?

I only know how to do a few things really well in life. As a kid growing up in the Philippines I became the Junior Amateur Golf Champion. In college, I figured out a way to get really good grades. But when I got out into the "real world" after getting my Master's degree in international business, I kept getting fired. Not just once or twice! I was fired from five major Fortune 500 companies. In a row!

There seemed to be unanimous agreement that I should be self-employed. Back in 1984, I saw a guy named Howard Shenson (one of my mentors, now deceased), give a seminar on starting your own consulting business. I watched him and thought, "Not only can I do that, I can do that better than he can."

I had always wanted to get my degree in theatre. My parents told me they would pay for any amount of education I wanted to get, as long as it was in business. A more practical field, in my father's opinion. It turned out to be good counsel.

After getting fired for the fifth time and having seen Howard do his seminar, I put two and two together. I would do seminars on business topics for a living. This would combine my theatrical passion with my academic background in business.

So, on a nice sunny day in Saddlebrook, New Jersey, in 1984, I launched my seminar career. I gave my first "open to the public" seminar.

The title of that seminar was "Starting and Building Your Own Consulting Business." I gave this seminar never having done a day of consulting work in my life. I don't recommend you follow my lead on this one!

I had, however, read close to 70 books on the topic. I'm not exaggerating! I then synopsized them and created a seminar of my own. I found out later that I had a talent for taking a lot of complex information and delivering it in an easy-to-understand and logical fashion. People will actually pay you for this talent, I've since discovered!

So I got up that Saturday morning, drove a rental car from my apartment in New York City to the Saddlebrook Marriott. There I gave my first seminar. I made just over $2,000 net profit. Not only did I enjoy the money, but I had a hell of a good time. I decided that this was the way I wanted to make my living.

So, that's how this "story" starts.

If you want to, you can do the same. You can make a living doing seminars. And have a lot of fun in the process. Or you can do seminars to supplement your existing income.

The problem is this. You need a roadmap. I had a decent roadmap myself. In addition to his material on consulting, Howard Shenson also had developed a lot of information on doing your own seminars and workshops. I read them over and over again. I then looked for and discovered more information on the topic. I consumed everything I found!

I have now developed my own system for doing seminars. A system that works! It will work for you as well. But, I suggest that you carefully follow my instructions. I suggest you don't try "improvising" until you've done it my way for a while. If you don't follow this advice, you may lose a lot of money. The seminar game is a tricky one. Particularly if you're new to the game.

I have never lost money on a seminar that I promoted. Not many people that I know in this business can say the same.

In this book, I'm going to share my system with you. Not part of the system! The whole system. That's what you paid for and that's what you're going to get. I'm not going to hold anything back!

So fasten your seat belt and get out your highlighter! Here is where the fun begins.

Also, as a registered buyer of this book you're entitled to receive a half-hour of my time over the phone. Please take advantage of this bonus. It is worth a minimum of $350. (Yes, I'm proud to say that I charge that much for my time.)

I suggest you use this time wisely. Read this entire book. Take notes as you go. Send me an email with all of your questions. I'll set up a time for us to talk and get all of your questions answered. How's that for fair?

Now ... let's get going!

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