Marketing Seminars and Workshops >> Seducing-The-Undecided >> Heart Attack Seminar Registration Curve

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Seducing the Undecided (Guerrilla Marketing Tactics)

At several points in this book, I've mentioned the "Heart Attack" Seminar Registration Curve. In this chapter, I'm going to focus exclusively on that issue and some techniques for avoiding it. You've heard some of these ideas before in different contexts, but they're worth repeating and emphasizing. Trust me.


The "Heart Attack" Seminar Registration Curve

People who have never done seminars before often experience an incredible amount of anxiety and stress. The major stress relates to the rate at which the registrations come in. They come in slowly at first and then dramatically pick up within two weeks or less of the seminar date, depending on the length and location of the event.

I call it the "Heart Attack" curve because the novice seminar promoter often freaks out waiting for the registrations to come in. Sometimes you get as much as 50% or more in the last several days before the date of the seminar.

Events like bootcamps that require travel and hotel reservations generally fill up sooner than shorter events. I also like the idea of promoting to people in the last two weeks or so and sending them to a site called www.site59.com. This site allows people to make lastminute travel and hotel arrangements at discounted prices. Using this system may encourage some people to come at the last minute.




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Fred Gleeck is an information marketer. He creates, markets and sells books, ebooks, audios, videos, seminars and software to a variety of niche markets. Fred is both a mentor to other information marketers and a sought after internet/marketing consultant. He is based in the Las Vegas area and spends a good deal of time in New York City. Fred is a movie and theatre buff and also enjoys reading good fiction. He lives with his two chocolate Labs, Coco and Henry.

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