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Offer One-on-One Consultations as a Premium

Another very effective way to get people to sign up for your events is to offer them consulting time before, during or after the event.

It makes for a long day, but it can dramatically increase enrollment. People get to sit at the feet of the master (you) one-on-one for 20-30 minutes to get their individual questions answered. I would only recommend you do this in conjunction with a high priced event or seminar. Why give away your time unless you have to? For many people this will be what gets them to register.

Try to get these consultations scheduled before the event. If you have more demand than you can accommodate on-site before the seminar, arrange to give them the same amount of time (or slightly more) over the phone in the days leading up to the event.


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Fred Gleeck is an information marketer. He creates, markets and sells books, ebooks, audios, videos, seminars and software to a variety of niche markets. Fred is both a mentor to other information marketers and a sought after internet/marketing consultant. He is based in the Las Vegas area and spends a good deal of time in New York City. Fred is a movie and theatre buff and also enjoys reading good fiction. He lives with his two chocolate Labs, Coco and Henry.

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