Marketing and Promoting Your Own Seminars and Workshops

Marketing Seminars and Workshops >> Seducing-The-Undecided >> Putting Customers on a Hot Seat

 

Putting Customers on a Hot Seat They'll Love!

Hot seats are a great concept that you should definitely use when appropriate. Here's how they work. You set aside time, usually towards the end of the session (or day), to bring a certain number of people up in front of the group. I usually have each person come up for about 10 minutes.

You ask them to briefly introduce themselves. Then you ask them to share with the group their biggest problem that relates to the topic of the seminar. Hopefully they share a business and not a personal problem! You (along with the other "experts" if you're doing a bootcamp) then give them your best suggestions. Allow other audience members, for a short time, to offer their suggestions. Jump in if they get too far off track.

This works extremely well because it allows you to answer specific questions from individual members of the group. It significantly increases the value of your event. It is as close as you can get to giving people individual assistance during the seminar itself.

The beauty of the hot seat concept is that it isn't just the people on the hot seat who benefit. Many of the questions raised and answered will be helpful to other members of the group.

Whenever I do an event of two or more days, I always make the hot seats a bonus. I restrict the reservation of the hot seats to the first 20 people who would like to do them.

If I myself were attending an event where they had hot seats I would sign up immediately to make sure I got to be on the hot seat. Not everyone feels the same way. Many of your attendees are deathly afraid of getting up in front of the group and baring their souls.

There are, however, many people who feel like I do. For them, the opportunity to be on the hot seat will encourage them to register early. It always has that effect on me!

Offer the hot seats to the first X number of people who sign up and want them. When you run out, tell people that you'll put them on a waiting list for a hot seat. Make sure they understand that you aren't guaranteeing that they will get one. They only get their chance if someone doesn't show up or a participant decides not to do theirs.

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