Marketing and Promoting Your Own Seminars and Workshops

• Table of Contents

  • Preface
    • Who's this Gleeck Guy and
      Why Should I Listen to Him?
    • Who's This Book For?
    • A Word of Caution
  • Introduction
    • What's Your Goal Doing
      These Events?
    • Seminar Business Pros
      and Cons
    • Difference Between Seminars
      and Bootcamps
    • Four Steps to Success in
      the Seminar Business
    • Your Database: Your Most
      Important Asset
    • The Single Most Important
      Formula in the Seminar
      Business
  • Developing Your Career
    in Seminars
    • Study Other Speakers
    • Watch Good Movies,
      Read Good Books
    • Enhance Your Image
      as an Expert
    • Keep Files of Stories,
      Quotations and Statistics
    • Cultivate Characteristics
      of a Great Speaker
    • Keep Improving Yourself
      Professionally
    • Develop and Exploit
      Your Own Style
    • Take Care of Your Voice
    • Ease Your Way in:
      Continuing Education Classes
    • Dealing With Unpaid
      Speaking Invitations
    • Know What You MUST Know
      About the Competition
  • Designing and Creating
    the Seminar
    • Setting Measurable
      Goals for Your Event
    • Selecting Your Topic
    • Titling Your Event
    • Structuring and Designing
      Your Seminar
    • Creating a Dynamite
      Opening and Closing
    • Preparing Handouts
      and Workbooks
  • Planning the Event
    • Start With a Great Checklist
    • Scheduling Considerations
    • Picking a Location
    • Working with Hotels
    • What You MUST Know About
      Using Outside Speakers
    • Testing Your Seminar
  • Creating the Supporting
    Product Line
    • Why You Need Supporting
      Products
    • The Product Funnel
    • Make Your Products Specific
    • Overcoming Your
      Perfectionist Bent
    • Getting That Book Written
    • Creating Audios
    • Creating Videos
    • Publishing a Newsletter
      or eZine
    • Pricing Your Products
    • Packaging Your Products
    • Future Product Ideas
    • Should You Sell Other
      Peoples' Products?
    • The Product Line's
      Supporting Cast
  • Letting Them Know
    You Have a Seminar
    (Marketing 101)
    • Pricing Your Event
      to Maximize Revenue
    • Promoting the Seminar
    • Promoting a Bootcamp
    • Web Site Strategies
    • Why You Shouldn't
      Use a Speakers Bureau
    • Marketing the
      In-House Seminar
  • Now That You Have
    Their Attention
    (Marketing 102)
    • Accepting Credit Cards
    • Toll-Free Number:
      Just Do It!
    • Answering the Phones
    • Setting Up and Using
      a Hotline
    • Getting Them to Sign Up
    • Giving Them
      "Comfort Information"
    • Some Frequently Asked
      Questions About Registration
  • Seducing the Undecided
    (Guerrilla Marketing Tactics)
    • The "Heart Attack" Seminar
      Registration Curve
    • Using Bonuses to Seduce
      More Buyers
    • Offer One-on-One
      Consultations as a Premium
    • Putting Customers on a Hot
      Seat They'll Love!
    • Outside-the-Box
      Promotional Ideas
  • On Site: Getting Ready to
    Deliver the Goods
    • Introduction
    • Your Look
    • Psych Yourself Up
    • Be Physically Fit
    • Get to Your Room Early
    • Check Room Setup and
      Seating Arrangements
    • Use a Wireless Remote
      Microphone
    • Meet and Greet Your
      Attendees Before the Event
    • Checklist to Bring to
      Engagements and Events
  • From the Podium:
    Delivering the Seminar Goods
    • Starting the Seminar Right
    • Importance of Visual Aids
    • Keeping Their Attention
    • Dealing With People:
      The Good,The Bad,
      and the Annoying
    • Handling Questions
    • Record Everything You Do
    • Take Notes While Giving
      the Seminar
  • From the Podium:
    Making a Smooth
    Product Pitch
    • Transition from Presentation
      to Product Pitch
    • Timing of the Product Pitch
    • Making the Pitch Professional
  • Back of the Room: Getting
    Them to Buy Your Products
    • The Mental Side of
      Product Sales
    • 11 Mistakes to Avoid
    • Working the Table
    • Some Selling Tips
    • Aids to Closing Sales
    • Creating More Sales
      Right Now
  • From the Podium:
    The End of the Seminar...
    and Beyond
    • Evaluations:A Must-Do
    • Creating Your Next
      Seminar Audience
    • After the Seminar
    • Assessing Success
      by the Numbers
  • Outside the Seminar:
    Year-Round Selling
    • Selling in the "Real"
      World (Offline)
    • Online Selling Techniques
  • Getting Them to Buy
    Your Consulting Services
    • Using the Seminar to Sell
      Your Consulting Services
    • Insider Secrets
      to Consulting Success
  • P.S.The Bottom Line
    (Do NOT Skip Here
    Immediately!)
    • Test small before you invest
    • Albert Einstein has E=MC2
      Fred Gleeck has
      TR=SR+PS+CB
    • Create products and learn
      how to sell them
    • Mail to your in-house
      list regularly
    • Give people much more than
      you promised and
      you'll be set
    • Finally, have a good time
    • Closing thoughts
  • Glossary
  • The Million-Dollar Rolodex
    • Internet Marketing Consultant
      • Stanley Dumanig
        FilipinoWebmasters.com

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Fred Gleeck is an expert in the field of Information Marketing and Seminar Marketing. He's the author of 10+ books and is an accomplished coach and consultant. Fred is known as the "King of Content" and "The Product Guru"; to receive his regular INSIGHTS via email, send a blank email to tips@seminarexpert.com

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