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P.S. The Bottom Line(Do NOT Skip Here Immediately!)

If you're like me you probably ignored the title of this chapter and skipped to here before reading the book. Shame on you! Yeah, right.

If you haven't yet read the book, you're in for an exciting journey. If you have read the book in logical order, you're now really just starting.

The seminar business is fascinating. There are many people making millions of dollars each year in the field. Perhaps you'll be one of them. Perhaps you are one of them!

There are some very important points that bear repeating before I'll feel like I've done my best for you. In my opinion, here are the most important elements you need to take with you.


Test small before you invest

Anyone who claims to know how a seminar on a certain topic will work in a certain market using a certain method of promotion is lying or mistaken. As an expert, I may have an inkling, but then again, I may be dead wrong.

That being the case, you need to test things on a small scale before you spend a lot of money to roll out a seminar tour. This might be frustrating at times. In your gut you might feel that you've got a sure winner. If so, it will stand up to testing.

Test your seminars on a small scale in a similar market to see if it works, then roll it out.


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Fred Gleeck is an information marketer. He creates, markets and sells books, ebooks, audios, videos, seminars and software to a variety of niche markets. Fred is both a mentor to other information marketers and a sought after internet/marketing consultant. He is based in the Las Vegas area and spends a good deal of time in New York City. Fred is a movie and theatre buff and also enjoys reading good fiction. He lives with his two chocolate Labs, Coco and Henry.

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