Helping subject matter experts turn their knowledge into CASH!!!

Resources to Help YOU Build a Thriving, Ethical Information Marketing Business!

Your Database:Your Most Important Asset

One of my two or three biggest mistakes in the seminar business (early on) revolved around the issue of my database. For the first few years, I didn’t keep one. This was an incredibly stupid mistake on my part. Please don’t make the same mistake. You need to create two databases. One should be a “regular” database (physical address) and... Read more »

Displaying Your Products

Should you have your products on display? Yes, but not in such a way that makes you appear as if you are blatantly selling. This is a mistake made by many apparently smart seminar leaders and speakers.  Displaying the products in such as way as to look like you are blatantly selling can create a defensive reaction on the part of your seminar or speech attendees.... Read more »