I want to discuss the basic promotional materials that every speaker must have. I have worked with a lot of speakers to help them develop their speaking materials and I know what you need to have and what works best.
They include:
I Your book
I Business cards
I Testimonial letters
I One-page, faxable brochure
I Tiered brochure
I Free giveaway items
I... Read more »
You will get asked the question in a variety of different circumstances: What do you do?
You should have a very well prepared answer to this question in two or three lengths. The first one you should have is what is often called your “elevator” pitch. This is a one sentence description of what you do. It should be sufficiently intriguing for people to... Read more »
Public seminar companies are those large organizations that send out massive numbers of brochures promoting every seminar topic you could possibly imagine.
If you aren’t on their lists, get on them. The public seminar companies would include Dunn and Bradstreet, Padgett Thompson, SkillPath and The Covey Institute. Watch what they are promoting.
This... Read more »
There are a number of organizations that are relevant to speakers. Let me give you an overview of each. Before I do that remember not to spend all your time commiserating with your peers. It may be fun, but it seldom generates revenue.
National Speakers Association
Here is an area that my frank talk will get me in hot water. But as you can probably guess,... Read more »
As a speaker, you need to understand some basic terminology in the industry.
A keynote speech (when the term is properly used) refers to a relatively short speech running from between 30 to 90 minutes.
Keynote speakers are usually showmen (and women). They are more motivational than informational.
A keynote is also a one way street. The speaker talks... Read more »
Don’t Give Up! Ever!
Most people quit doing anything fairly quickly. People have a very low tolerance for frustration.
In Seth Godin’s book, “The... Read more
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Be Grateful for Everything You Have
I grew up in the Philippines. Compared to the United States, it’s a very poor country. For a good majority of the time... Read more
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Staying in Shape: Physically, Financially, and Spiritually
When you hear the term “staying in shape” people are usually referring to PHYSICAL fitness.... Read more
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Family/Friend Issues: Making the RIGHT Choices
Unless you figure out how to deal with your family and friends on personal issues, success will be pretty tough!
You... Read more
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3. Getting Control of Your Emotions: Setting Your Emotional Thermostat Correctly
No matter what you decide to do in your life you’ll need to be able... Read more
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Figuring Out What Your True Passion Is
What would you do if you had a million dollars in the bank but you were still required to work to access the money? This is... Read more
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Introduction
There are a lot of books on the subject of success. This one is mine. How is it different? It’s MY perspective on the topic. And, my hope is that... Read more
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One-Day Info Products Intensive
Learn how Bob Bly became financially independent selling information products online … in less than 24 months … using a simple, fail-safe system he didn’t even invent!
Seminar on Seminars Audio CD
Discover the “Inside Secrets” to pack your events with people and make a boatload of money!If you want to learn virtually everything there is to know about how to market and promote your own seminars/workshops, this is the program for you. It’s a recent recording of a 3-day workshop