Resources to Help YOU Build a Thriving, Ethical Information Marketing Business!

Time Management for Speakers

Go to a Franklin-Covey seminar. This will be your biggest help in learning how to manage your time as a speaker.  I actually leave the office when I want to get something done. I leave the cell phone behind and head to the library or my local Barnes and Noble. I can usually be two or three times more productive.  Find out which times of day you are most... Read more »

Taking the Long Term View

If you are looking to make a quick buck, professional speaking is not for you. Get into some other line of business.  The most money and highest profitability for you as a speaker will come after you have established yourself in the marketplace. As you become better known, more people will come to you. As they come to you, you will have to do less outbound... Read more »

Watch Out for Sharks

As in any business, there are certain people who prey on new speakers. If you are just starting, be wary of any and everyone who will offer you a system to turn you into the world’s greatest speaker.  Some of the people who pitch you may be legitimate, but most are not. My suggestion is to ask about their guarantee policy. If someone will not give you a... Read more »

To Staff or Not to Staff

There are a lot of speakers who feel their success is based on the number of people they employ. In my opinion, this is ridiculous.  I don’t know what your goals are, but mine are to make as much money as possible with the least amount of hassle and aggravation.  I can feel a lot of heads nodding as you are reading this right now!  I know highly successful... Read more »

When Should You Go Full Time?

Many people start out speaking as a sideline, in addition to their full time job. Not a bad idea, but remember a few key things: you will be able to go out on your own full time as a speaker only if you keep your overhead low.  I would also suggest you have at least six to twelve months’ income in your savings or investment account. It may take that amount... Read more »