Information marketing can be a lot of FUN. One thing that’s NO fun at all is fulfillment. That’s why I TRY (and encourage all of my clients to try) to create products that can be delivered digitally.
BUT, a certain percentage of my and your products CAN’T be digitally delivered. They have to be physically... Read more »
One of the biggest problem in the field of information marketing, or any field for that matter, is trying to figure out WHO to listen to. There are a lot of folks CLAIMING to be able to teach you about various aspects of this field.
Who do you trust? Who should you spend your time and money with?
If you make a mistake in... Read more »
Every good information marketer knows that people like to learn differently. Some people really like to learn using video. All you have to do is look at the number of instructional videos out there. Also, consider how popular YouTube is. Although most of the content on YouTube isn’t instructional, it proves the popularity... Read more »
People like to learn in different ways. One of those ways is by listening. As an information marketer, YOU need to create audio programs for your customers and prospects.
For the moment, let’s not talk about pricing. First, let’s talk about HOW to do an audio program correctly.
When most people think about... Read more »
To sell information products you’ll have to do a number of things:
1. An offer
When people go to your site, you’ll have to make them an offer to buy something. Many people simply list their products without making a sincere effort to get someone to BUY something. The business of selling info products is all... Read more »