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Resources to Help YOU Build a Thriving, Ethical Information Marketing Business!

Selecting Your Niche: Ten Things to Consider When Selling Info Products
In marriage, I believe that success is 90% a result of selecting the RIGHT partner. In information marketing, there is a similar rule in place. Selecting the right niche is as important to your success as just about anything else. There are two sides to niche selection. One is choosing a niche that you really ENJOY so that... Read more »
How to Make YOUR Information Marketing Business “Competition Proof”
Want to know a little secret? If you sell info products there is a way to make it so NO ONE can COPY what you do. Think I’m nuts. I’m really not. Even if someone were to take your material and use it without any changes, they still couldn’t do it. The one thing any of your competitors can’t do is... Read more »
A “Clever” Info Product Idea (NOT MINE!)
Want to create a product that people will love? My advice is to LISTEN to your market. Frequently, they’ll come up with ideas you wouldn’t even have considered. Here’s an example. I was speaking with one of the members of my Publishing Coaching Group. I was saying how relatively easy it is for me to crank... Read more »
Measurement Changes Behavior When Selling Info Products
Selling info products depends on three things. Having a great product, generating traffic to a website and then converting those visitors to buyers. BUT, let’s step back. I’m relatively conscious about my weight. I usually get on the scale twice a day to see whether I can run to the store for a pint of ice cream.... Read more »
When Selling Info Products: Motivation Without ACTION is BS
If you’re one those people who think “The Secret” was brilliant, you better get off this train right here. The idea that you can THINK yourself into a “wealth of riches” is patently absurd and ridiculous. I certainly don’t want to paint everyone with the same brush (and won’t here),... Read more »