For some reason, many people who sell info products have a hard time giving OTHER people credit for ideas, concepts and products. It’s always nice when you can be the REAL GENIUS behind a concept. But it’s not always possible!
Instead, what you see a LOT of the time is people stealing other people’s ideas... Read more »
People like to learn in different ways. One of those ways is by listening. As an information marketer, YOU need to create audio programs for your customers and prospects.
For the moment, let’s not talk about pricing. First, let’s talk about HOW to do an audio program correctly.
When most people think about... Read more »
If there is one thing I’ve learned in my 25+ years marketing and selling info products, it’s that you need systems. This may sound rigid and robotic, but, the truth is, you get more done. The argument against systems is that you lose creativity. For me, nothing could be further from the truth. Here are some... Read more »
Selling info products can be fun. To be done correctly, it will require some work on your part. I have always been taught that marketing is everything you do to get the phone to ring. Selling begins when you pick up the phone.
That language is now a bit dated.
In the selling of info products, particularly online we could... Read more »