Helping subject matter experts turn their knowledge into CASH!!!

Resources to Help YOU Build a Thriving, Ethical Information Marketing Business!

What Information Marketers Can Learn from Songwriters and Laundromats
Information marketers can learn a lot from two professions that seem to have nothing to do with the info products field. I have a lot of friends that are musicians. Most of them dream about being able to make a decent living. For many a musician, this is all about writing a song that gets picked up by an artist. If the... Read more »
Selecting Your Niche: Ten Things to Consider When Selling Info Products
In marriage, I believe that success is 90% a result of selecting the RIGHT partner. In information marketing, there is a similar rule in place. Selecting the right niche is as important to your success as just about anything else. There are two sides to niche selection. One is choosing a niche that you really ENJOY so that... Read more »
How to Make YOUR Information Marketing Business “Competition Proof”
Want to know a little secret? If you sell info products there is a way to make it so NO ONE can COPY what you do. Think I’m nuts. I’m really not. Even if someone were to take your material and use it without any changes, they still couldn’t do it. The one thing any of your competitors can’t do is... Read more »
A “Clever” Info Product Idea (NOT MINE!)
Want to create a product that people will love? My advice is to LISTEN to your market. Frequently, they’ll come up with ideas you wouldn’t even have considered. Here’s an example. I was speaking with one of the members of my Publishing Coaching Group. I was saying how relatively easy it is for me to crank... Read more »
Measurement Changes Behavior When Selling Info Products
Selling info products depends on three things. Having a great product, generating traffic to a website and then converting those visitors to buyers. BUT, let’s step back. I’m relatively conscious about my weight. I usually get on the scale twice a day to see whether I can run to the store for a pint of ice cream.... Read more »