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FREE Basic Information Marketing Audio Course (TELL EVERYONE YOU KNOW!)
This step by step BASIC information marketing audio training program will give you a blueprint for how to start, run and succeed in your own info products business. Go through it in the sequence I've given you here for best results. Feel free to post questions if you are confused in any way. If you like what you hear, PLEASE tell your friends and link to this page. This is the REAL way to get a successful information marketing business off the ground!
- Introduction to Information Marketing
- Definition of Information Marketing
- 7 Reasons to Sell Info Products
- Things to Remember Before You Start – Part 1
- Things to Remember Before You Start – Part 2
- Things to Remember Before You Start – Part 3
- Things to Remember Before You Start – Part 4
- Domain Names and Hosting
- 3 Types of Websites and WordPress
- A Variety of Web Tools You’ll Need
- Teleseminars, Webinars and Google Analytics
- Hardware, Screen Capture Software
- 7 Steps to Selling Info Products
- Step 1 (pt. 1): Selecting Your Niche
- Step 1 (pt. 2): Using Google for Niche Determination
- Step 1 (pt. 3): Microniching: What is It? Why Do It?
- Step 1 (pt. 4): Picking a Dead Center Keyword
- Step 1 (pt. 5): Niche Trending
- Step 1 (pt. 6): Will Any/Every Niche Work?
- Step 2 (pt. 1): Writing the Copy for Your Site
- Step 2 (pt. 2): Elements of Your Copy
- Step 2 (pt. 3): Hiring Others to Write Your Copy
- Step 2 (pt. 4): Writing Copy for Video
- Step 3 (pt. 1): Creating Your Products: Introduction
- Step 3 (pt. 2): Creating Your Products: Freebies
- Step 3 (pt. 3): Creating Your Products: Special Reports
- Step 3 (pt. 4): Creating Your Products: Your Book
- Step 3 (pt. 5): Creating Your Products: E-books
- Step 3 (pt. 6): Creating Your Products: Audios
- Step 3 (pt. 7): Creating Your Products: Studio
- Step 3 (pt. 8): Creating Your Products: Video
- Step 3 (pt. 9): Creating Your Products: Seminars
- Step 3 (pt. 10): Creating Your Products: Speaking
- Step 3 (pt. 11): Creating Your Products: Bootcamps
- Step 3 (pt. 12): Creating Your Products: Software
- Step 3 (pt. 13): Creating Your Products: Coaching
- Step 3 (pt. 14): Creating Your Products: Consulting
- Step 3 (pt. 15): Creating Products: Membership Sites
- Step 3 (pt. 16): Creating Your Products: Licensing
- Step 4 (pt. 1): Designing a Site to Sell Your Product(s)
- Step 4 (pt. 2): Designing a Website: Domain Names
- Step 4: (pt. 3): Designing a Website: Hosting
- Step 4: (pt. 4): Designing a Website: Two Choices
- Step 4: (pt. 5): Designing a Website: 3 Types of Sites
- Step 5 (pt 1): Driving Traffic: Introduction
- Step 5 (pt. 2): Driving Traffic: The 4 Quadrants
- Step 5 (pt 3): Driving Traffic: Online Paid
- Step 5 (pt. 4): Driving Traffic: Online Free
- Step 5 (pt 5): Driving Traffic: Online Free-2
- Step 5 (pt. 6): Driving Traffic: Offline Free
- Step 5 (pt. 7): Driving Traffic: Offline Paid
- Step 5 (pt. 8): Driving Traffic: Conclusion
- Step 6 (pt. 1): Converting Visitors Into Buyers/Opt-ins
- Step 6 (pt. 2): Converting Visitors Into Buyers/Opt-ins
- Step 7 (pt. 1): Getting People to Buy More/More Often
- Step 7 (pt. 2): Getting People to Buy More/More Often
- CONCLUSION: Putting it All Together
- VITAL Resources For YOU as an Information Marketer
Getting Started
What I’ve put together for you here is a SYSTEM. This system will work BEST when you follow the steps in the order I’ve provided for you. If you try and “freelance” and do things your own way when you first get started, your chances for success will be MUCH reduced. Even if you’re a highly intelligent individual, you’ll be tempted to do things a different way. Your own way. I ask that you don’t. Not initially. When you get started, stick to the system that I’ve created for you. After you’ve perfected MY system, if you want to start improvising at that point, be my guest.
- How this Site Works
- What is Information Marketing?
- Who am I and What’s My Background?
- 3 Legs of the Information Marketing Stool
- Why YOU Should Consider Doing Info Marketing?
- Building Your List and Why It’s CRUCIAL to Success
- Different Types of Info Products
General Concepts
In this section I’d like to give you some of my ideas about how this business really works. I could have called this chapter PHILOSOPHY, but that sounded too highbrow. But, these items are really about what mindset you have to hold to be successful in the field of information marketing.
- Measurement Eliminates Argument*
- 10X Rule*
- 50% of Something Better Than 100% of Nothing*
- Should You Worry About People Stealing Your Ideas?*
- What is the VALUE Equation?*
- Why You Should be Selling Your Customers CRACK*
- Ethical Considerations in Information Marketing*
- Why is Capturing Emails So Important/Necessary?*
- Handling the Technical Side of Your Online Business*
- Learning as MUCH as You CAN in Your Field*
- Margins for Your Info Products*
- Embrace Continuous Improvement*
- Extensive Education or Other Accreditation*
- Great Sales Skills*
- Exceptional Business Systems*
- Be Influential in Your Target Market*
- Be More Thorough*
- Multi-Task Better*
- What’s in it for Them vs. What’s in it for Me*
- Make Life Simpler for Clients Than Others*
- Do More for Them Than Others*
- Surround Yourself With a Great Team*
- Do Things That Create a WOW in Clients Minds*
- Bigger Network – One That Can Help Your Clients*
- Manage Time Better*
- Have Deeper Relationships with Clients*
- Be More Intense*
- Teach Clients What They Want to Know*
- Be Willing to Say I Don’t Know*
- Admit Mistakes Freely and Openly*
- Handle Conflict and Personal Issues*
- Get to the Bottom Line, the Undiscovered Issues*
- Create More Memorable Experiences*
- Exploit Innovation, Technology, and Anything Else*
- Stick to Your Plan, Don’t Be All Things to Everyone*
- Help Those That Are Close to Your Clients*
- Be Funny, Happy and Optimistic*
- Document Better to Eliminate Understandings*
- Give Something Memorable Away*
- Remembering Important Dates*
- More Attention to Customers*
- Help Them With Their Business*
- Unique Greeting or Saying*
- Appreciation Events*
- Author*
- Columnist*
- Speaking*
- Care More*
- Higher Standards*
- Higher Values*
- Technical Expertise*
- Subject Matter Expert*
- Part of an Exceptional Team*
- Read More Books on a Topic, Conducted Research*
- Ask Better Questions*
- Creating Expert Status for Yourself*
- Reluctance to Sell*
- Mistakes*
- What Types of Guarantees Should You Offer?*
- Using Email Not Domain Names*
- Offering LEVELS of Service*
- Repurposing Content: Do’s and Dont’s*
- Automating Your Systems*
- Newsletters*
- Increase Your Average Order Size*
- Grouping and Bundling Products*
- Building a System*
- Your Holy Grail – Capturing Email Addresses*
- Technical Elements*
- List*
- Double Opt In*
- Multiple Places to Order Your Material*
Types of Websites You Should Have
- Lunch with Fred
- FredInfoBootcamp.com
- 1 Day Info Product Event
- SeminarOnSeminars.com*
- ConsultWithFred.com
- FredCoaching.com
- FredLicenses.com*
- FredGleeck.com*
- PublishingABook.com*
- Voice-Over-Training.org*
Your Websites
- Three Types of Websites
- Why You Should Use Wordress*
- What is a Plug-in? Which Should You Use?
- Registering Domains Names
Tracking Your Competition
- Tools to “Spy” on Your Competition*
- What Are They Doing and Not Doing Well*
- Where Can You Piggyback on Their Efforts*
- Why Do Some People Use Them and Not You?*
Finding Your Niche
- How Do You Determine What Your Niche Should Be?*
- Niches: Too Big and Too Small*
- Don’t Just Niche It, MICRONICHE It*
- Selecting a “Dead Center” Keyword*
- Determining the Total Number of Buying Units*
- Quantify Their Attributes So You Can Measure …*
- Finding What They Want and Giving It to Them*
Domain Names
- Should I Reserve a .COM or .ORG? Other?*
- Where Should I Reserve Domains?*
- Should I Set Up My Own Domain Reseller Account?*
- Should I Reserve Misspellings?
- What About Reserving Domain Name Phrases?*
- Using Separate Domain Names for Affiliate Links*
Computer Hardware You Will Need
Software
Your Backend Software: WMM
- Webmarketing Magic Components*
- Shopping Cart*
- Database*
- Broadcast Module*
- Smart Auto Responders*
- Ad Tracker*
- Tell a Friend/Coupon*
- Popup Generator*
- Would You Like Fries With That?*
- Measurement*
- Testing*
Converting Visitors to Buyers/Opt-ins
- Writing Effective Copy*
- Video on the Site*
- First TRY and Get Them to Buy*
- Second: Try and Get Them to Opt-in*
Books
- Why “DO” a Book?*
- The Importance of a Book: Positioning and Perception*
- Self Publishing vs. Traditional Publishing*
- Writing it Yourself vs. Ghost Writers*
- Books: Physical Books, Ebooks, Kindle*
- Developing a Book*
- Writing your Book*
- Making Money or Not With Books*
- Printing Books*
- How Many Books to Print or POD*
- How to Distribute and Ship Books*
- Putting a Book on Amazon, B&N, etc.*
- Putting it as an Ebook in Electronic Form*
Audio Programs
- Why Do Audio Programs?*
- Creating an Outline for Your Audio Program*
- Podcasts*
- Freebie Audio Programs*
- How Long Should Your Audio Program Be?*
- Low End Audio Equipment:*
- Medium End Audio Equipment*
- High End Audio Equipment*
- Audio Books: Should You Do Them?*
- Interview Method of Creating Audio Products*
- Your Own Home Studio*
- Microphones*
- Software for Editing Your Audio Material*
Video Programs
Seminars
- How to Select a Topic*
- Promotional Methods for Seminars*
- Websites to SELL a Seminar/Event*
- Example of a GREAT Seminar Site*
Membership Sites
Speaking
Bootcamps
Coaching
Softwares
Webinars
Creating Your Ezine
Creating Your Blog
- How to Create Content for Your Blog*
- Should You Have a Separate Site for Your Blog?*
- Which Software to Use and Why?*
Funnel System
- Building a LINE of Products*
- Understanding the Modalities of Learning*
- Filling the Funnel*
- Pushing Them Down the Funnel*
- Throwing Them Out of the Funnel*
- Getting to the Big Ticket Payoff*
Product Licensing
- Licensing: Should You Consider Them?*
- Should I Sell or Buy a License?*
- Is an Affiliate Relationship a License of Sorts?*
- What is a RESALE License?*
- What is a Standard License?*
- What is a Master License?*
- What Should Your Limitations of Your License Be?*
Freebies
- What Should Your Freebie Be?*
- How Long Must Your Freebie Be?*
- What Form Should it Take: Audio/Video/Text?*
- Give Away Stuff to Create an Ethical Bribe*
Affiliates
Your Website
Generating Traffic to Your Website
- 4 Quadrants of Traffic*
- Free Online Methods to Ponder and Consider*
- EzineDirectory.com, Teleseminars, Webinars*
- Free Offline: Generating Publicity, Networking …*
- Articles in Trade Publications, Word of Mouth, Etc.*
- Paid Online: PPC, Banner Ads, Text Ads, Etc.*
- Paid Offline: Magazines, Yellow Pages, Etc.*
- Catalogues, TV commercials, Radio Ads, Trade Shows*
Tools for Your Information Marketing Business
- CoolBlogTool.com*
- CoolCloningTool.com
- CoolCouponTool.com*
- CoolDomainTool.com*
- CoolFacebookTool.com*
- CoolHostingCompany.com*
- CoolHostingTool.com
- CoolMembershipTool.com*
- CoolPPCTool.com*
- CoolResearchTool.com*
- CoolScreenCaptureTool.com*
- CoolSpeakerTool.com*
- CoolSPYTool.com*
- CoolStorageTool.com*
- CoolSUBTool.com*
- CoolTwitterTool.com*
- CoolUploadTool.com*
- CoolVideoProduct.com*
- CoolVideoTool.com*
- CoolWebinarTool.com*
- CoolWebsiteTool.com*
- CoolWordPressTHEME.com*
- CoolWordPressTool.com*
- CoolWPTool.com*