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Information Marketing JV Partner Webinar – August 17, 2011 (Transcript Available)


Fred: Okay, let’s go ahead and get started. Thank you very much for being here. Let me share the screen. That’ll certainly make things easier for everybody to see. Okay, everybody got it? Good, good, good. Dave Hamilton checking in shortly. He can figure out how to unmute himself once he gets on. Dave, can you hear us?

Dave: Hey, Fred!

Fred: So, Mr. Hackman, tell us what happened. So, Dave’s sites were hacked, and he should share this information with everybody that’s a JV partner.

Dave: It was the man trying to bring me down. That’s what it was.

Fred: It was a Russian man trying to bring you down.

Dave: Well, I don’t know if you saw, it looked like an Islam flag, and the first thought that came to my mind is, Al Qaeda, they got me. But apparently – You want me to start Fred?

Fred: Yeah, go!

Dave: Okay, here’s the bottom line, is, nice, woke up Sunday morning, slow, morning coffee, get an e-mail, Dave, I saw one of your sites is hacked. And so I looked over and saw, I don’t know if you guys saw it, black screen, red text, and I looked. All of the sites on the BlueHost account, which were about 50, all the exact same thing. And I looked through which sites they were, and Fred, there were a couple of our shared ones, a couple of my client sites, my WebMarketingMagician, so to the first call – To make a long story short, BlueHost does backups, and they do daily backups, they do weekly backups, and monthly. So it was a fairly easy process to revert back to a version that was fine, which I did. And then, incidentally, 24 hours later I got hacked again, which now it’s just annoying.

But here’s what the take away for everybody is. The three biggest ways people get hacked, one is they have very, very weak passwords. And Fred, I’d like to show you something, if you can go to a browser to show somebody. This is, the website is

Fred: Yeah, you’ve got to be sure these guys are secure because you’re putting your password in there.

Dave: Well, you know, I thought, that’s exactly what I thought, like man, these guys are raking it in. They collect IPs and passwords. But let’s just say you’re, most people’s password, to be honest, is their dog fluffy and then when they graduated high school. So like fluffy88. And it would be, it would take them about 3 hours to hack that. It’s so you can just play around. If you put exclamation point after that, you can see that it increases, you know. The longer it is, the more capitalization, lower case, you do, the more punctuation you stick in there, and my password now, and I’m not gonna tell you guys, I picked a Bible verse and I put the first letter of every letter, with capitalization, with punctuation and I think, according to this, it would take like 12 trillion years to brutally attack it. But…

Fred: Is that because it was referring to a Bible verse?

Dave: It’s referring, it’s 12 trillion years until the end of the year, God is your protector.

Fred: I was wondering if because you’re using a Bible verse you’ve got some kind of extra protection.

Dave: Well okay, God helped me with the verse so. No it’s…

Other Guy: God help you from getting hacked again, huh?

Dave: Right, right. Hey, that’s a website. I should write that eBook. But here’s the bottom line. Have a long password with punctuation and capitalization and don’t use the same password for every account. And most people say, oh, that’s gonna get so complicated. You don’t wanna get hacked and luckily, it wasn’t my bank account that got hacked or, something worse but, so anyway, so that’s number one. The second thing that I didn’t do, which came back to bite me in the behind is, update my WordPress installation. And when you log into a WordPress site, one of the first things it says is, there’s a newer version available, click here to update automatically.

Fred: Now I know that Stanley for some reason said, we don’t always update immediately because of some…

Bill: Yeah, it’ll mess it up. That’s what Harold and Stanley both told me. I said, hey look. It says there’s an update available. Why aren’t we updating? And he said, you’ve got so many plug-ins on there that may not work with the new version. We’re paranoid about updating. So you’re stuck in between a rock and a hard place there.

Dave: There is, you’re right. There is the balance, but the flipside of that is upgrading the plug-ins because they make new versions. And here’s the mindset is, the way hackers can get into my situation, they can either hack a password for my WordPress install or my cPanel on BlueHost, or they can go in through security holes in WordPress. And most of the time, WordPress updates are to patch holes that are there. And I tell people when, for the PC people, when that annoying window comes up and says there’s a new version of Microsoft windows. Would you like to upgrade? I say always do it. Do not…

Fred: By the way, you know, this is what Sabrina studied at MIT was computer security. I’m sure that it’s changed since she was studying this, but all of this, I mean, I remember when she first looked at my software that I was gonna use for membership sites. And she said, you know, you’ve got security holes big enough you could drive a truck through.

Dave: Yeah, yeah. And the fact that big companies like Microsoft or WordPress, they’re continually fighting to patch leaks, makes me think, alright, if they come out with one, you’re right Bill, there may be a chance that this plug-in has a conflict, and I’ve had that, but that’s very, very rare to me. But, you know, upgrading to the latest security, to me is worth it. That’s my opinion.

Fred: Hey Dave, question for you, if you upgrade to the latest version of WordPress and for some reason the plug-in doesn’t work, aren’t those people, they see those upgrades immediately and immediately start checking their plug-ins, correct?

Dave: Who are those people?

Fred: The people who made the plug-ins. Cause they have WordPress sites as well. They’re building stuff to go on WordPress sites. I would think that if I owned a plug-in company, that made plug-ins for WordPress, as soon as I saw a WordPress announcement, within minutes I would be checking to make sure my plug-ins were working.

Dave: Absolutely, one hundred percent, and the nice thing about it is, you don’t have to go searching through all the plug-in sites to see what the latest is. On the same screen that you can upgrade WordPress it says these five plug-ins you’re using all have available updates and you just click select all, upgrade all, and it’s done. It’s open sourced so there’s always a chance there’s one thing that’s gonna conflict with another, but, like you say Bill, the flipside is security so you kind of pick which side you wanna lean towards.

Fred: And you said three ways. Bad password, not updating WordPress, what else?

Dave: And the other was upgrading the plug-ins and any scripts that you have running. WordPress’s, WordPress upgrade is one you can do right from your BlueHost control panel. The plug-ins and, frankly, anything that you add to your site, for instance, a membership plug-in, like you just said; a web form plug-in, that you know a contact form. All of these have the potential for holes for people to sneak in, so just keep everything upgraded, whether your WordPress install or your extra stuff you add.

Fred: Sounds good to me. Bill, did you have another question on that?

Bill: No, it just should say, not upgrading plug-ins and script you run just to make it consistent. You know, one time my e-mail started to get just a denial of service attack. They sent 10,000 e-mails every day, some Russian guys. And my host, which isn’t BlueHost, just moved me to a mirror site for a little while, did whatever they do for that denial of service attack, to respond to that and then the next day that had me back up. So that was good but, yeah, call your host right away, okay, you know and just make sure they’re in on it. I think that’s part of it. But that’s a good fix.

Dave: And Fred, that’s a very good point. In BlueHost, I was so impressed. They, these guys, they were even e-mailing me afterwards to follow-up to see how it was going which was great. But Fred, there was one other thing I wanted to mention, which, I’m gonna start doing is, backing up your sites yourself. And, for people like you and me, that have got lots of sites, that may be impractical on the broad spectrum. But there are certain sites that are really important to me. I mean, Fred, I would think,, you wanna have a backup of that in a security vault or something like that.

Fred: Yes. Stanley has that. And it probably should be done possibly as much as daily or every few days.

Dave: Yeah. Now let me just throw this out there for the, for the people that don’t have a Stanley and are wondering okay, what are my options for backing up? I’m gonna put a little thing together but, the way I do it is with that cloning tool. I can make a complete back up of my site. And I mean every graphic, every page, every comment on the post, everything and if my site caught on fire and burned and it was gone, it was irrecoverable, I could have it back up and running within ten minutes. With this cloning tool.

Fred: Now let me ask you a question on that Dave. So, if I use the cool cloning, my affiliate link for that product, here’s my question. Okay so I make a clone, does that clone sit resident on my own hard drive?

Dave: Well, it’s wherever you want it to go. What I do, and this is just my thing is, I, well, it’s what I’m gonna start doing, I’ve done it some but, I’m gonna make clones, maybe monthly, maybe weekly and put it on a flash drive and keep that secure.

Fred: Yeah, but my question is, if you’re not storing it remotely, you’re storing it on a local drive.

Dave: Yes, yes. If you download it, you download the clone file to your hard drive.

Fred: Hard drive or flash drive.

Dave: Correct.

Fred: So what you’re saying is, put it on a flash drive so in case your computer gets stolen or whatever too, you have it there as well.

Dave: Exactly. Exactly.

Fred: Yep. That sounds good. Anything else you learned from this lovely debacle.

Dave: I mean, the truth of it is, it seemed a little traumatic at the time, but if you get the right host, it’s not so bad. And the worst thing that could happen is you lose maybe a week of work that you’ve done but here’s the good news. From within my WordPress cPanel, there’s a backup and restore icon. I clicked that. I picked out a date and it was restored and all the hacking garbage was gone within about five minutes. So, don’t panic, call your web host, if you’ve got a good one, and they’ll walk you through it.

Fred: Let me understand this. So in other words, BlueHost is continually copying and creating your images of your site on their servers, which allows you to use this thing that you’ve just talked about, which was the CPanel backup and restore button.

Dave: Yeah, exactly. And they’ll do it every day, but it replaces the previous day. They do it every week, which replaces the previous week and every month. So, if you let it go for longer than a month, you may be in trouble.

Fred: Yeah. Oh, so in other words, if you don’t realize your site’s been hacked for a month…

Dave: Yeah, well, exactly.

Fred: Anybody listening to this call that’s a not gonna be the case for people who are watching their sites like hawks? But the whole beauty is, they probably have a schedule, which is at three in the morning they’re backing up all the sites, onto their own hard drives. And then, so if you have a problem, you wake up the next morning, you go back up and restore it gives you the latest version unless you were trying to do something in the middle of the night.

Dave: Exactly.

Fred: Got it.

Dave: Exactly. And I can’t emphasize it enough, reevaluate your password selection strategy.

Fred: Change your password selection strategy.

Bill: But I’d also get something like one password or one of those storage things because you know that way you don’t have to keep the same password for every site.

Fred: I would disagree with that, and I’ll tell you why. I would not use a system like you do, Bill, for the following reason. If I’m traveling and I don’t have access to that, I know by virtue of the name of my site what my password is, but yet it’s sophisticated enough that it won’t get hacked.

Dave: Yeah that’s good. I have it on my iPhone, my iPad, my laptop, and so it’s everywhere for me, my one password.

Fred: But the thing is, it’s not in your head, and if all those devices are lost, stolen, or broken, I have a backup. My question…

Dave: But what happens if you lose your mind?

Fred: Do you…


Fred: I’m downloading my mind on, I think it’s every 48 hours.

Bill: I think it’s backed up on Dropbox.

Fred: And the reason for that is, I’m scared of…

Bill: I’m seeing Fred’s mind on Dropbox. It doesn’t take up that much bandwidth.

Fred: It’s a small file.


Bill: It’s less than a gig. It’s less than a gigabyte.

Fred: The thing about it is I have to back it up cause my fear of losing my mind is so great.

Bill: No that’s fine, but you can back up your one password stuff to all those places.

Fred: Okay, good. I think that, I like the idea…

Bill: No, I think you’re strategy is really good. I wouldn’t tell it to people, but I think it’s a great strategy.

Fred: I just think that you can do all kinds of crazy stuff, but I like, actually Bills, yours is easier because it, there’s no thinking involved. And so what is the one password?

Bill: One, well one password, I don’t know. I don’t think that’s Just look up one password for, which is good for Windows and for Macs, but there are other ones for Windows. There’s some free ones, too. I downloaded, I used to use Passter. It was a free one for Macs.

Fred: Is this it?

Bill: But one password will cost you a little money, but man, it’s really cool.

Fred: Is this it?

Bill: That’s it!

Fred: Okay. That’s the one on the screen, right?

Bill: Yeah.

Fred: So it looks like…

Bill: It’ll auto sync with all your devices when they’re connected, your Android device, your iPad, your iPhone. And it works with Windows or Mac. So it’s a nice.

Fred: Excellent. So now, this is where you go to get it. It’s

Bill: But I think having both, like you have a, you told me this a while ago and I thought it was brilliant, you have a quicker strategy which generates really strong passwords, like the ones that Dave was talking about, with a formula, and I think that’s what people have to get, not do their dog or their birthdate or whatever it may be. Those are stupid ones and actually, Dave, I read an article when some big site was hacked and they said the most common password people use is password. The second most common password is 1234. So, every hacker tries those first, and it turns out that like 30 to 40 percent of people, those are their passwords.

Fred: What a bunch of morons. Hey Bill DeWees, I think that those people deserve to be hacked, don’t you?

Bill: Those idiots.

Fred: It’s Darwinian. It’s Darwinian.

Dave: Exactly.

Fred: So anyway, just to remind all you guys, it’s March 1-3 of next year, so if you, just so you know those dates. That’s not gonna change from where we’re gonna have the second annual JV conference. So Bill DeWees, check in here. Tell us what you’ve got going on, and then we’ll go to Bill here, Bill O’Hanlan.

Bill: Well the big thing now is promotion for the Audiobook Success Seminar, which is scheduled for October 1st, and I’m not sure how much everybody knows, but the venue has been booked at no cost to me, which is nice. The bad news is nobody has reserved their spot yet. Though, I’ve had several people…

Dave: Audiobook Success Seminar or is it?

Bill: Yeah, who was it that, you know the website’s AudioBookSeminar.

Fred: Yeah,, this one, yeah, go ahead Bill.

Bill: So, like I said, I’ve had several people contact me today asking me questions, but nobody has bit yet. But fortunately our costs are going to be so low. Really if I had one person, I could cover our costs and we’d be in good shape, so.

Fred: My first question is, where are the calls coming from? In other words, are they local or within driving distance in Chicago?

Dave: One, let’s see, one yes, there’s been three, one yes, one from Alabama, or Georgia, actually this morning, and the other I can’t remember off the top of my head, but I don’t think it was Chicago.

Fred: Here’s what I would do. I would start to consider giving people that call in some kind of a special deal and just say since you called in, here’s what I’d like you to do, here’s what I’d like for you. The guy from Alabama, see if he’ll bite if you give him $150 in travel credit towards his plane flight. So he’ll get $150 off. The people that are local to Chicago, just say that you wanna give them some kind of a special deal. Give them $100 off, if they decide it by, within the next 24 hours. So in other words, let’s get somebody to make a decision. Because let’s remember, as you and I have spoken about, but everyone else listening on the call has not heard this, why don’t you just tell them what I told you about this event and what we’re really doing here and what really matters.

Bill: Yeah well, Fred said the big thing is, as long as we don’t lose money, this is a good venture for us because we’re going to video tape and audiotape the event, so worst case scenario we walk out with product.

Fred: Yep. And I think that, so here, Bill was lucky enough to get his venue for free, and I told him, I said…

Dave: How’d you do that?

Fred: Yeah, well, okay, tell him how you did that Bill.

Bill: It’s at the university where I used to teach. The radio station there is a teaching facility with like six individual recording studios.

Fred: What’s their website? Let’s bring it up.

Bill: The website for the university or for the radio station? The station is That’s where it will be at.


Bill: Right, the station that I used to manage.

Fred: So this is it? So this is a Christian radio station?

Bill: Right, it’s non-profit.

Fred: And so, they’re letting you use their facility, and in exchange for — One of the things we had to do because we’re doing it at this property, Bill interviewed me and I said a four letter word, so we had to go back and edit that. Because, and I mean, my bad on that, because actually I had a conversation with Sabrina about that, and she said you should probably make sure that you keep your mouth clean on just a general basis and whenever you’re doing anything public. Because it’s really tough.

Bill: That four letter word wasn’t holy, huh Fred?

Fred: Yeah. The word was definitely not holy. But it’s…

Dave: No, it wasn’t that bad, but yeah.

Bill: Yeah, you don’t wanna have that. I think it’s a good idea. There are some people that get offended by that stuff no matter whether they’re a Christian or not.

Fred: Yeah, it was the poop word, which wasn’t as bad as the F word.

Bill: Yeah, that’s right.

Fred: But I mean…

Bill: Here’s a side note to all of that is that I sent a video e-mail to the station manager and program director to talk to them about it, and they flipped over the e-mail. And they’re gonna start using it because they’re a donor supported station. So they’re going to start using it to their listeners and their people who donate money, and the guy, kind of the lead on that, actually signed up to be a reseller yesterday.

Fred: Nice. You know what, everybody thinks I’m just try to promote this sucker cause I make money. Come on guys, the whole idea here is people are… let me tell you what happened to me yesterday, Bill, just to support this. I went into Apple to do one of my one on one deals, which by the way, the guy that I had yesterday, of all the one on ones I’ve ever had, and this is when you buy a new computer at the Mac store. You can sign up for $99 to get up to 52 weeks of one to one training once a week. It is the absolute best deal on the planet. You’re brain dead stupid if when you buy a Mac you don’t do this. This is just unbelievable training.

So, I go in there, I’m talking to the guy for a little while, and I said to him something and he said what’s, cause we were setting up my mail account on the mail server for the Mac, and he says, what’s this? I go oh, it’s video e-mail. He says, wow that’s really cool. What does it look like? So I showed it to him, and he goes, holy crap I’ve never seen that before. So I mean, this is a guy who’s a tech head over at Apple who got excited about this and I said to him, I think it’s sort of clever, but what’s really important to me is, and obviously this is the only thing I give a rat’s behind about, by the way, notice I stepped away from the bad word…

Bill: Oh wow.

Fred: Increased conversion rates, that’s what it’s all about. If they increase conversion, so tell him the story, Bill. I wanna hear this because, so give people the progression. You sent the guy. How’d it work?

Bill: Right, I sent the station manager and the program director a video e-mail and said, hey I wanna meet with you guys and talk to you about something. Well, they said, yeah, great, let’s get together and so we had lunch. And during the lunch, the station manager said, he said, what is with this e-mail? He said that is the coolest thing I’ve ever seen. He said, I want that. I want that now. He said, I need to start sending this, too. I can use it in raising funds, and he said the university might also want to use it in their recruiting efforts, but he said, right now, I want it for the station. So what I did was I contacted Shawn Eiferman, which some of you may know, he’s from out there in Vegas. He’s the guy who actually introduced, or that Fred brought in to kind of explain the whole deal.

Fred: Yeah and he introduced…

Bill: And Shawn does a great job. He’s a great presenter and just a great guy. And so he did a demonstration for one of the guys at the station yesterday so they could get set up and start using it, and the guy was so impressed with it that he actually ended up signing up as a reseller, so that he could sell it himself and make some money.

Fred: Got it. So he signed up as a reseller and is he then selling, signing the station up as a reseller under him?

Bill: You know, that’s a good question. I don’t know that. That’s something that I need to, I want to find out. And I haven’t been able to talk to anybody to find that out yet.

Fred: Yeah and again, I want to describe to people, everybody on this call and everybody who watches this or sees this, this is the difference between push versus pull marketing for me. And I don’t think that we need to go out and start doing rah-rah stupid MLM kind of like, parties for this kind of stuff. I think that’s ridiculous. I would never do that. But on the other side, and that I would refer to as push marketing, pull marketing is exactly what Bill just did. He sent the guy a video e-mail, the guy gets lunch and got excited and sold himself. I don’t wanna do any pushing. You know, I have no interest in doing pushing. And Bill, you have been very good at using the system religiously whenever you contact new people, correct?

Bill: Yeah, I use it for every person who I’ll send and got another response today from a guy who was blown away by it. And he said, I’ve never seen anything like it. He talked about how personal it was. He couldn’t believe that I would take the time to send him a personal, video e-mail. I get that all the, almost every day.

Fred: Yeah, now the thing about it is that when you respond to those people, here’s what I would do. I would say hey thanks, yeah it has been a really great tool for me. If you’re doing any business at all yourself, you may want to sign up to get an account. There are two that you can get, one of them is a personal account for fifty bucks and the other one is a business account where you can sell it yourself for $100. I would respond like that to everyone who was blown away by it.

Bill: Oh, okay, yeah yeah. Cause I’ve really am pretty passive with it. I mean, I’ve talked to Shawn about, he’s going to do, I’m gonna promote it to my list. They would like to use it as a tool and Shawn’s gonna present it as like a webinar or a webcast. But I haven’t done that yet.

Fred: I think that’s a great way to do it. Because again, I don’t think it’s being pushy to do an e-mail saying, hey yeah, I really appreciate your response to the video e-mail. It is working pretty well for me. If you ever wanted to, here’s my site, you can go set up your own, and they’ve got two versions of it. Again, not pushy. He asked, you responded, and so if he was impressed receiving it, he probably would wanna do the same and be expressed, you know, he would get people interested. And this is where Avish, you can hear me right?

Avish: Yeah.

Fred: I’m just literally amazed. But in general, and I hate to say this, but a lot of speakers are stupid. But I’m amazed that speakers don’t get this as to why it’s so important for them as a business. I don’t know how many speakers are using video e-mail. But in my opinion, all of them should be, because this medium is all about speaking. It’s not about writing. So if you’re a speaker, my God, one would think that video e-mail would be perfect for what you’re trying to do. And I, frankly I don’t get it. Now, Bill do you think that the fact that you’re in a business that is, that uses your voice, that this is important because of that?

Bill: You know, I thought about that. I don’t think it’s so much that. I think it’s just because it connects on such a personal level. When they hear their name, they see my face, not because they see my face, but I’m saying their name, they know it’s to them, it’s not to a group, and they always say, they talk about how personal it is.

Fred: Okay, cool. So let’s shift to the topic having to do with the seminars itself. So tell people, what’s gonna happen at the seminar? First off, did you by any chance, one of the discussions that Bill, Bill DeWees and I had offline was, now that he’s doing the seminar, the most important thing is to get a video and audio tape. Have you located somebody cheap or free to do that?

Bill: Yeah, I’m working on it. Actually my first preference, I have a, actually a former student of mine who is a meteorologist at the ABC station in Chicago who owns a videographer, and he just turned me down. He’s not gonna be able to do it, so I’ve actually got my wife looking at the university, and I’ve got another guy to talk to. But no, I have not nailed that down yet.

Fred: Yeah, well, the thing is, is that as soon as, getting the venue selected is important, and if you don’t have your own equipment, and unfortunately, although I am gonna check airfares just to make sure that I can’t come out there and do that all for you now that I have figured it out exactly how to do it myself, I needed a one to one on that, but it wasn’t from Apple. So, it’s important to make sure that if you’re doing these events, that you either — Now, if Bill was doing three or four of these a year, I’d tell him to buy the equipment. But since he’s doing one, we’re gonna see how it goes. Let’s make some money from this before we start investing in equipment. And I think last time we talked about it, it was like, for a bunch of good stuff, it was like about $2500, $3000 dollars for all the equipment. But once you buy it once you own it forever.

Dave: Hey Fred, can I ask a quick question with that? What’s your take on, cause I’m doing a similar one coming up for a client, what’s your take on one camera versus two camera set ups and the — Go ahead.

Fred: Yeah, no, go ahead, you finish the question.

Dave: Well, I know it’s not a huge amount more, cause they’re already gonna be there, but the editing can give it a more professional feel. Is it worth it in your mind?

Fred: Well, let’s talk about what happens here. First off, if you use, when you use, let me just put it as this, more than one camera, you now have a couple of different options. Your two primary options are what’s called live switching, and you have editing after the fact, which is basically you take two sets of tape into the edit suite or two sets of digital material and you edit afterwards. First off, as all of you know, I’m not a real big, I’m not a big proponent, especially when it comes to education material, education materials, of spending a lot of time in the editing suite, whether its audio, video, or whatever. So, this, now, by the way, when you say more than one camera, you can really, you really should be saying, more than one input. So that theoretically, cause I have a switching device, something called a data-video-video switcher, which allows for four inputs, three of which can be cameras and one of which could be the computer feed so that you could actually mix in your power point or your keynote presentation right on the fly.

So if you picture this, there’s a machine with four buttons, A, B, C, and D. It represents each of your four sources. Those could be cameras and/or computer inputs. So now what happens is, whoever the “director” is, is watching all four monitors just like they do at the Oscar’s, but they have about 80 cameras. And they’re choosing the shot that people see. So that this is called…so live switching is really editing on the fly. So, all of that is to say, that that person, the decision you will make depends on how flashy the person wants it and how big a budget they have. So, how big a budget do they have? How much are they willing to spend? Do they have plenty of money and they don’t care about cash?

Dave: Are you asking me?

Fred: Yeah.

Dave: Yeah it’s, well we got a quote for 1300 bucks for two hi-def cameras, but no switching on the site and for one camera…

Fred: Okay two hi-def cameras? For how long? One day?

Dave: For three hours.

Fred: For three hours. I didn’t think it was going to be a day. So you got two hi-def cameras for $1300. What does that include? Two people shooting as well, or does that, and an audio guy? What’s the quote?

Dave: Well, it’s two people shooting and assuming that they’re gonna provide us with the two hard drives with each camera, but they’re the same type of audio, or I mean the same type of video. I would imagine the audio is from the lapel mic that the speaker is using.

Fred: Okay, so now are they giving you the hard drives or are you supplying them the hard drives?

Dave: They’re giving me the hard drives.

Fred: So part of the deal of $1300 includes the two hard drives?

Dave: Yeah.

Fred: Okay, let me, here’s the next question. This is important for everyone, too. The next question you have to ask is, why are you shooting in hi-def?

Dave: Cause it sounds… quality would be better. It’s gonna be on a DVD that we’re handing out, and I just assumed that that’s a good thing to do.

Fred: Okay so let me then further this question. So the primary means of distributing this video will be through physical hard disc correct?

Dave: Correct.

Fred: Okay in that case, hi-definition cameras — Now, what kind of an event is this?

Dave: It’s a, really, I think it’s kind of like Bill’s in that it’s gonna be, the whole purpose is to record it. So it’s a seminar, three hour seminar on negotiating.

Fred: Oh this Is your dad now right?

Dave: Exactly.

Fred: Okay, now let me ask you this. Is there anything in what your dad is doing that you think requires, like remember when we switched over and now we got both options, where you can go on to the Discovery Channel and you can see gazelles running through the fields and you can see it in regular definition or hi-def?

Dave: Yeah.

Fred: Is there any reason why we need to see every pore on your dad’s face?

Dave: No, not really.

Fred: Okay, so the reason why you’re doing this is because you’ve now been convinced by all of the media that hi-definition is the way to go for everything, which they’ve done a really good job on that. In my opinion, for your dad’s seminar on negotiating…now again, if your dad wants to spend the money, there’s a couple downsides to this. The hi-definition stuff that you’ll get requires you to import these huge massive files that they need to hand you over a hard drive for. You dealt with that with Milanowski’s stuff. Did you find that enjoyable?

Dave: Not at all. It was huge amounts of data.

Fred: Okay, so my personal opinion is, and if your dad — Does your dad own any camera equipment already? By the way for those of you who don’t know, Dave Hamilton’s dad is a very, very well-known speaker in the negotiating field, specifically in the real estate market.

Dave: Yeah. Keep negotiating is his site, .com.

Fred: Yeah, does your dad own any equipment?

Dave: No he doesn’t.

Fred: Does he anticipate doing this and recording stuff again?

Dave: No.

Fred: He doesn’t?

Dave: Well, usually he gets asked to speak and they do the recording for him.

Fred: Okay, gotcha, so, here’s what I would do, if I were him. I would go out and buy two Cannon Vixia video recorders. Each of those cost around $400 each, from B&H. So he’s now $500 below his thing, right now. I’d buy some SD cards, cause he’s only doing a three hour event, he may need two SD cards. That’s gonna cost him, and two for each camera, so $100 or less for the SD cards. You can now — Now the only other thing you’ll need is, if somebody doesn’t have one, you can borrow a tripod from someone. You can set these up. You might have to get, you might have to buy some remote microphones, and I just did a thing on the blog about that. So you know what, I’m willing to be that for $1300 that you’re gonna pay these two guys to come in for this shoot, you could buy and own all this equipment that you could use him or anybody else again and again and record the grandkids, whatever you want, and you will now own all of this equipment, and you will be able to take those SD cards, put them into your Mac computer, do the editing yourself, and this would be a huge time and money saver.

Dave: That’s actually very good advice. Here’s my only question is, are there any technical things that you got one shot at it and you don’t wanna screw up the audio or the video levels or is it just turn it on start shooting and…?

Fred: It is pretty close to that. So, now when is this event being held?

Dave: It’s not till November.

Fred: Oh God, you know what, first thing is, and I know you’ve been reading my blog like carefully every day, so I won’t really have to tell you this, but if you go to, I have a post that I just did on all of this to set it up so that you will not have, if you buy the same equipment that I have, or close to it, you will be able to, let me just find this. There’s the popover. Okay. Audio systems for recording live seminars, this includes the video camera input. In this particular thing, I have certain equipment in there, and in the event that, this is the whole thing right here, and I would go through this. The answer is, I could figure this out going to Guitar Center, asking some questions. So what you’re really gonna — Now here’s the question. How many people are gonna be in the room?

Dave: At most 40.

Fred: Okay. Now, 40 people. And we said three hours. Right?

Dave: Yes.

Fred: And let me ask you this, will Dad be using any amplification or just projecting his nice booming voice?

Dave: Yeah, probably no amplification.

Fred: No amplification. Okay so, this means that you have a couple of choices. You can either — What I would do is, I would, there’s some stuff. Maybe I should show it to you so that everybody can see this here. So let’s go to BHphoto. By the way is this helpful to everybody else?

Bill: Yes.

Bill: Yes.

Fred: Okay, so B&H We’re going to go to, what are they, wireless mics, wireless Lavalier mics. Okay. So what I’m gonna do here, is I’m going to B&H, here’s, I think this is probably the system that I have right here. These are AmpliVox, no I’ve got AudioTech. I’ve got these, but I’ve got, there’s actually some cheaper ones. Let me sort this by price. And let me just show you this. So, let’s sort by price, low to high. Let’s see here, okay. So, wireless microphone system for camcorders. Boy that’s dirt-cheap. But it’s got three stars on the review. Here’s the one that I have, right here. This things works like a champ. Let me show you what this is. What you could do is this. And you’re dad, given the fact that he speaks loud, this won’t be a problem. Can you see this on the screen?

Dave: Yes.

Fred: Okay, you see this one over here, the one with the long, long antennae, the black antennae there?

Dave: Yes.

Fred: I put some Velcro on the out, on the inside, the other side of this thing that you can’t see. And I put some Velcro on the tripod so I can hook it onto the tripod, cause that’s the receiving unit. This receive, this unit here, is the speaking unit, the microphone. So what I would do is I’d get two of these so that you’d have one for each camera, and then what happens is, out of this device, there’s a, what’s called a miniplug out that goes right into the miniplug in on the Cannon Vixia so you’re gonna be recording audio directly into the camera with no amplification, and this is a no-brainer solution. So if we take a look at this, times two, you’re looking at, add to cart here. You’re looking at. View cart. We’re looking at about $250, I’m sure, including shipping. So here’s $239 plus shipping, so it’s about $250. So going back to our old thing here, you’re looking at, and again, so we’re looking at Cannon Vixias $400 each, the two microphones are $250 total. We need some SD cards, which are gonna be about $100, and so now we’re looking at — What else did we need? I forget. SD cards, I don’t think we need anything else.

Dave: Tripod.

Fred: Okay, tripod if you don’t have one. By the way, just got some great tripods, they’re $75 each. So that’d be 150 bucks. So if you total that up, that’s $250, that’s $500, that’s $900. You’re less than your $1300.

Bill: You’d probably need a mixer, too.

Fred: No you don’t. Not for the solution I just described. In fact a mixer, a mixer could be used as a paperweight given the solution.

Dave: Then would you just import these into the iMovie or Final Cut or something like that?

Fred: Yeah, just to go back to what Bill said. The reason why you don’t need a mixer, is because you’re doing two independent mics, so he’s going to be wearing two Lavalier mics. They’re going directly into the cameras, and the reason why I’m doing that, I’m trying to make a simpler solution rather than having to go through the mixer. Now if you go to my little blurb that I did on the blog, yes, you can use the mixer and do all that, but if we’re looking for a simple, stupid-proof solution, this is it. So now what happens is, the SD cards, which by the way, and here’s something that I got from my one to one yesterday at the Mac store, is I said hey, at what level of, cause on the Vixia you’re gonna have five levels of recording quality. There’s the super high, you know, there’s the high, there’s the medium and I’m not calling it, you know, there’s obviously the low and then there’s super low. So, this and this you never wanna use. Don’t use those. This one takes up too much space. It’s overkill. You’re gonna test the two, the second and the third level when you get the camera to see which one is acceptable by recording two minutes on it, going back, putting in your Mac, flipping on a DVD, and seeing what it looks like. And I will bet you for the purposes we’re talking about here, with good lighting, these two will be virtually negligible in terms of their qualities. So, what that allows you to do, then, is to record all the three hours probably on one large SD cards, but you might need two. I mean, your dad will probably take a break half way through, right?

Dave: Yeah, well two breaks. Fifteen minutes break, fifteen minutes break.

Fred: Okay, here’s what I would do personally. I would get, I would then have for, since you have two cameras, I would get six SD cards. And I would have each one of them carrying each section separately. So I would flip out the SD card when he takes a break, every time.

Dave: That is actually awesome. Now, last question. I don’t mean to highjack the call. The, regarding the HD thing.

Fred: Yes.

Dave: Compared to the high quality here, if you were to put it on a DVD and watch it on a big screen TV, what’s your feel of the difference and how important that might be?

Fred: That’s a very good question. And the difference between — Now let’s just get one thing into perspective. We go back here to B&H’s site. And I just wanna show you that, let me give you a real, some real information here on this, which is let’s go to camcorders. And let’s, now actually let’s go to video professional, which is I just clicked on the wrong one there, video professional. So, let’s see here, camcorders, these are pro camcorders right? At pro camcorders, chances are this guy is probably using this Cannon HD XA. I actually had one of these that I sold. Let’s just assume he was using this camera, that he’s’ spent $2000 for it. Probably if he bought it a few months or a few weeks ago, he’s probably paying $2500 to buy the camera. He’s got two of those. So he’s got $5000 invested in equipment. If you take his output, chances are, you know what, since he wanted to give you the hard drive, he may have a better camera. You take his output on that camera and compare it to the output you get with good lighting, decent lighting. The difference is gonna be if his is 100, yours is gonna be a 92.

Dave: Okay. That says a lot, and that’s, it’s a, I think what I’m hearing is people, it may not be the best of the best of the best, but it is still very, very good.

Fred: Yeah, but now let me give you the alternate response. You now said to me, you know what Fred? There’s a good chance that Dad’s gonna do a deal with PBS, and this is gonna be broadcast. My answer would be different.

Dave: Yeah. Yeah.

Fred: Because now we do need, because if you record something at the highest level possible, it, just like with music and Bill was a musician for so many years, it’s easy to bump things down. You can’t bump it up. You can’t improve quality after the fact.

Dave: Yeah, yeah. Yeah okay, that’s, I gotcha, I gotcha.

Fred: So the biggest question here is, to start with and what I probably should have asked first, but I knew your dad wasn’t doing this is, are you going to be broadcasting this?

Dave: No. No.

Fred: Are you going to broadcast? If you’re not, then I think it makes no sense to do anything other than the solution I just described to you. Provided that, now, is this gonna be done in a hotel room?

Dave: No, I hate lighting in hotel rooms. I found a conference room that has pretty good lighting. Lighting always, to me, is the wildcard.

Fred: Well, the thing that you’ll get used to, if you were to go place your order today for all this equipment and had a month or so, even if you had five, three to five days to play with this equipment, what you’d be working with to make sure you got it right is what’s called the white balance. And you would play around. I would go to the room. Find out what kind of lights they have in there and do a quick test and just make sure you have the right. If you did that right, the quality that you’re gonna get, unless you’re going to broadcast is negligibly different.

Dave: Awesome. Aweseome. Very, very helpful stuff. I appreciate that.

Fred: I’m sure that a lot of people probably could benefit from what we just did. Good deal. So Bill, any comments on that from your side? You’ve done — Oh, by the way, I did talk to Dan about, he was asking me about doing video production. Which I, you know what, not my job, I don’t think, not what I’m going to be doing.

Bill: No, I didn’t know. No, Dan is a mutual conference organizer that Fred and I are working with. And U.S. Journal training is the name of their place. So what I’ll say, well just a, just a little follow-up on Dave’s thing is, I had the possibility of a PBS thing and we hired those people for, it was way more expensive in those days for the best quality video, and we didn’t sell it to PBS. So if PBS comes knocking you’ll hire the guys for $1300.

Fred: Yep.

Bill: You’ll redo it. I wouldn’t worry about it, and it wasn’t that great of quality, yeah, but it was some years ago. So let me just check in, Fred, with one of our joint projects and let people know what’s happened with it. We did sort of a launch. It was inadvertent because we had put the launch date as August 15th and I had, a week ago thinking we’d be done with the launch set up, just sent out an automatic e-mail on my outer responder, which was a shame, in a certain way because we weren’t quite ready, but the launch went okay.

We have, Fred and I jointly do, Fred and I do another one, but we do a coaching group on helping people focus and write and get their books published, and so its is the name of it. And so we went out mostly to my list, and that’s all the response we’ve gotten so far, that automated e-mail that went out on Monday morning. And it was a good e-mail and we can take 18 people in the coaching group at 297 apiece. And actually they have to sign up for three months, so the total they have to pay is $891, and we have 16 people out of those 18 that have responded. It’s Wednesday now, so in the two days. And they’ve gotten approved. Well we had a bunch of people reply and we had to approve them. So we approved 16 people. Five people have actually paid the money at this point, and if they don’t pay over the next couple of days, they probably lose their spot because we’ll probably get 18 or more applicants.

So what that works out to, if you just wanna know the launch for what we’ve done with it, is if everybody pays, and we assume they will, that’ll bring in 14,256 bucks. And there’s actually one person that got a discount cause she’s already in another speaking coaching program, so it knocks 300 dollars off that basically. So it’s about 14,000 bucks. And Fred and I share that profit, with the way we’ve got our setup and so basically it comes down to $7,000 apiece for each of us and $2,326.50 a month for us as income, and we do two phone calls and they get access to a bunch of products, and we interact with them on a message board. We have a group discussion and support board. So, not bad for, we’d probably get the next two, so it’ll be a little higher than that.

And so what messed up on the launch, just to give you a cautionary tale on my automated e-mail went out, is that Stanley did not have the site ready yet. And we wanted to do this down sell to a $97 possibility for either people that couldn’t get in the $297 if it was already filled, which it will be soon, or the people who couldn’t afford it and didn’t wanna make that kind of investment. So it didn’t get automated, the down sell. So what I’ll probably do is I’ll send out another e-mail saying we’ve got only two more spaces left in the coaching, the live coaching program, but if you don’t get on that, which most of you won’t, and you don’t wanna invest so much money, you could do this $97 program, which is self-paced.

And we’re gonna give, they can buy it month to month for $97 or they can buy the whole 12 month series of modules, which is sequentially laid out, about how to write your book and get it published for $900. So they get a $265 discount if they sign up for that. And as Fred is writing, if they don’t sign up for anything or they, we give them a gift to get on our list for future notifications and they can also buy any of the individual products. The individual products are actually worth about $6,000, maybe $7,000. We haven’t added it up recently. We’ve added some more. It was over $6,000 last time. So, it’s a better deal to buy into the self-paced program, but if they wanna buy individual products, great, we make money that way.

So there’s two passive income options for us and that is if they buy individual products or if they get into this $97 program, $97 a month program. So we haven’t sold any of those yet, partly because it wasn’t working. I only sent one person to the site so far, but I will send out an e-mail, so will Fred, offering that once the other program is close to full or maybe filled.

Fred: Yeah and I think the other thing is that, I don’t think we have an affiliate program set up for this, but just because everybody’s in the group here we should be jointly promoting other, everybody’s stuff. I would suggest that if you guys, just let your list know about this if you think it’s relevant to them. The other thing, Bill, why don’t you talk to them about, which is one of the things you’re already doing, these programs, both for speaking, that we’re doing, Bill, Avish, and myself, and just publishing, which is just Bill and myself, one of the things that we were thinking of, is we need some people to go, after they’re done with the six months or the year or however long they work with us. So talk to them about your next level concept.

Bill: Yeah, well what sort of inspired these groups was that I was already doing, I’ve been doing for close to two years now, or no, a year and three quarters, I’ve been doing a group that I call the Next Level Coaching Group, a mentoring group where I have, I started with 15, now I have about 9 people at $500 a month, getting coaching from me about how to do internet marketing, info products, be speakers, be writers, you know, just personal coaching, too, with them, life coaching for getting over their barriers, why they’re not getting stuff done, things like that.

So Fred and I thought we’d also create something even a little cheaper than that. I’m at $400 a month. I dropped my price for that other one. And so we decided to do it for a little less than $300 a month for people that have already been through our previous coaching programs. And now didn’t have any place to go and wanted that ongoing support. So we’ve reserved We’re gonna do it for graduates of any of our programs to come in and just have the ongoing support and ideas and live coaching and same thing. Two calls a month for the book writing one, and three calls a month for the speaking one that Avish is in so that’s that.

Fred: Yeah.

Bill: We’re gonna launch the speaking one in a couple of days, as soon as that gets ready, because we don’t wanna send out e-mails before it’s ready. And it’s the exact same structure.

Fred: Yeah excellent. That’s gonna be the one for speakers coming up. And just to show you, I mean, if you guys don’t wanna get this ambitious and do something like this, just do something like this. Just feel free, and I’ve told people to copy this site, just go ahead, and do this. Look at this super easy, basic site, which by the way if you have, you can clone it and put one up in a matter of minutes for yourself. So regular monthly coaching on information marketing from one of the top experts, blah blah blah about me, and then I just have them fill in this form and boom submit. So, if you wanna do coaching, on your own, and now, Bill DeWees, did you get yours up yet? Is that?

Bill: Go to

Fred: VoiceTalentCoach .com. it will look suspiciously familiar I take it?

Bill: Yes, it will, except that the character will have hair.

Fred: The person has hair on his head. That’s the big difference.

Bill: I did my first session yesterday morning.

Fred: Using this?

Bill: Yeah.

Fred: I can smell money coming in my direction from you very shortly.

Bill: Well, I’ll say this too, what Fred said earlier, for the passive income parts, part of the thing, the $97 a month module program, both the speaking and the publishing thing, we’re happy to set you guys up as affiliates. If you know people who want to write books, or become speakers and you wanna send them along, we’ll give you half of that money. We’ll give you half of that $97 a month for as long as they’re in it.

Fred: The people that are listening that aren’t in the JV group, how do they get in touch with you for that?

Bill: Just write me at And just, I’ll help you get set up as one of our affiliates and if you know people that wanna do this, you could be making $48 or whatever it is, $48.50 a month from everybody you sign up. If you send 10 people, you got $485.

Fred: Yep. Good deal. Fifty percent commission on a $97 monthly. And you get it every month.

Bill: If they do the whole year, you get half of $900, which is $450.

Fred: Yeah, we also sell them, we give them a discounted version of that. Hey, Bill DeWees, this is great man. You set this up. You let your list know about it. You already got somebody that did one.

Bill: Yeah, I had two people respond immediately, and I’m trying to set up for the other one, but I had the first one yesterday.

Fred: That’s perfect. And you notice the reason why this is working, and I had a long conversation on the phone yesterday with my good buddy Dave Oliver at Bipolar Central, and we were talking about the fact that he is actually getting better results from not trying to get people to opt in but just selling them a low priced product. It’s coming out that it’s making a lot more sense. But we can talk more about that next time. We’ve reached pretty close to the end of our time. Any final thoughts form anyone? Bueller? Bueller? (Laughter)

Fred: So good, thanks everyone for being on the call, very productive time. I’m glad everyone was here. Tell your friends. Tell your relatives. See you next time.

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