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Information Marketing JV Partner Webinar – September 7, 2011 (Transcript Available)



Transcript:
Fred: Here we go. Welcome to the webinar. We have a number of people probably who will be joining us who are JV partners, but since Burke is here and ready to go, we’ll deal with some of this stuff first.
Okay, so Burke, this is the event website and it’s coming up October 21st to the 23rd, which is now about what six, seven, eight weeks away, seven, eight weeks?

Burke: That’s right, yeah.

Fred: What have we got? How are we going so far here? Have we had some sign ups? How are things going?

Burke: We have our first big marketing event for this tomorrow night. It’s a webinar. I have 93 people signed up to listen in on the webinar, so I’m sure that maybe half of those folks will show up, but that’s still a good showing, I think.

Fred: You know what? Give me—make sure and send me again, because I don’t think I got that out, which I said I would. I screwed up there.

Burke: No, no problem.

Fred: Could you send me whatever the copy is? Or, in fact, yeah, send me the copy and I’ll send out a last minute thing.

Burke: Okay, I’m making a note right now and I’ll send it out, and I’ve actually got one that says, “For tonight,” so I can send it out to you.

Fred: Good.

Burke: You can get that out at midnight tonight.

Fred: Excellent, that’d be great. I think oftentimes that that’s the best way to promote them too because a lot of times people don’t really think about it until the last minute.

Burke: That’s right.

Fred: Now tell people a little bit—Avish has just jumped on here, I see he’s not quite ready to go yet, but tell people, Burke, a little bit about what this event is going to be about just so we know.

Burke: Sure, so Media Mastery weekend is something that our company has done for seven years now, once a year. It’s a media training event, and just a quick 30 seconds on it is we teach people how to get free media exposure on TV, radio, online, and in print, and at this event, the first day we actually walk people through how to get that exposure and why it’s so important.
Instead of buying advertising, you get all this free media, and then the second two days we actually put you on TV and radio studios and coach you on how to maximize those appearances so you can really monetize every appearance you do, whether it be on TV or radio. We have national interviewers that come in from TV and radio and work with you to make sure that you knock it out of the park.

Fred: Excellent. Hey, and good deal, so if anybody’s interested, that’s the place to go. Go to publicityseminar.com. I see we’ve got a number of other people who have joined us. Avish, you’re there, right?

Avish: I’m here.

Fred: Dave Hamilton, you’re there?

Dave: Hey, Fred.

Fred: Notice how everything works perfectly when all of you have your Macs. I take it everybody’s on the Mac, right?

Burke: That’s right.

Avish: No, sorry.

Fred: Oh!

Dave: The infidel.

Fred: So now that I’ve converted everyone except Avish, Burke, tell people about your Mac conversion here. What’s the latest? Have you been going to the 1-on-1’s?

Burke: To my 1-on-1’s? Yeah, no, I just—for what we do for information marketing people and of course media people, especially, it’s phenomenal, and there are still things for me to learn that this machine does, but it’s intuitive. It’s easier.

Fred: Last time you went, what did you pick up?

Burke: The way I do it, Fred, is when I run into issues that I have, and by the way, these 1-on-1—1-to-1 trainings, basically you can go into the store as many times as you need to during the year and there are people there. They have a genius. Their people there will walk you through fixing everything, so I make a list of specific things that I haven’t been able to figure out, and it could be anything from how to set up the calendar in there, the iCal to putting a signature lock in my e-mail to using Garage Band, which is their audio editing software, all that stuff. So the way I do it is I ask them specific questions that I need help with.

Fred: Do you feel that what I told you was accurate? Are you happier having done this?

Burke: Oh, I am very much. And the big thing, Fred, was that a Mac is just more expensive, but what I’ve learned is they come pre-loaded with all these programs and all this software that it comes out in a watch. Whereas if you get a PC, you get a great PC for $600 or $700, but then it’s another $300 for this or $100 for that, so that extra expense you get in buying a MacBook Pro really balances out with a PC.

Fred: Sounds good. Hey, let’s—Bill DeWees, are you on the line? Bill? William DeWees? Speak up, Bill. Can’t hear you.

Burke: Hey, while you’re getting Bill in there, Fred, I have a question on our site, on the Publicity Seminar Media Mastery Weekend site.

Fred: Yeah, sure.

Burke: And it may be something that I want to get your opinion on it as an information guy, but it may be something Hamilton, Dave Hamilton, can help with on the tech side. If you scroll down on this site a little bit, we have a whole bunch of video testimonials because the event’s been going on for several years now, and I think it’s great to have a lot of video from people who have been attendees to the event, but it really takes a long time to get to the rest of the copy.
And I’ve seen different, little programs where you can put several videos into sort of one thing, whatever that’s called, whether it’s thumbnails or it’s one screen that has 10, 15 different videos in there so that you don’t have that whole line, that whole string of video testimonials.

Fred: Yeah, I mean I can tell you that.

Burke: Fred, do you think we ought to do that?

Fred: Yeah, I think that what you may want to do is it’s a little bit too much all in one place. I would scatter testimonials throughout the site so that I would add your testimonials one after this Sirius XM line here. One or two there, and then go down and add another one after this hundreds of local—after this box that we’ve got here and before your picture. So I would scatter the testimonials throughout. I wouldn’t have them all sequentially there.
I think I have that done on the Fred Info Bootcamp site. Let me just check, infobootcamp.com, and again, this is going to be an auto start here, so I apologize on this audio—on the YouTube video here in a second. Let me just stop this. Okay, there we go. I think that in my case, I introduced it, which by the way, I don’t think would be a bad idea for you to do either, Burke, is to come up with an introduction video that you put at the top.
Now notice I’ve got some handwritten—some written testimonials near this one, by the way, by Tony Alessandra, who I just spoke to a couple days ago. Avish, we should talk to him. Then here we have some videos thrown in and notice we broke it up a little bit there. There’s a bunch of other testimonials here, some other copy, and then I believe we get down to some additional testimonials here, blah, blah, blah, different people, different testimonials.
So I think it’s broken up into at least two blocks, if not more than that in terms of the testimonials. I think it’s a good idea to break them up. Let me see if there’s any more testimonials here or not. Doesn’t appear to be, but I had it broken up twice. I think twice—two or three times—now here’s more testimonials as well. I have it broken up into three separate blocks of testimonials, and I think that having plenty of them is…

Burke: Do you guys like—do you like having that application where there’s several of them in sort of one space and you can click on each of them? I’m sure there probably isn’t any data on that, but just from a cleanliness standpoint where you’ve got sort of a menu of five or six of them in one place and you can click on your mouse to open any of those up. Dave, do you know what I’m talking about?

Fred: I think Dave—do you know what he’s talking about?

Dave: Yeah, there are plug-ins that behave kind of like a jukebox where you can show a bunch of them. When you click on one, it starts playing, but you can scroll through the rest.

Burke: Yeah.

Dave: And the truth be told, I think the—if you step back and say, “Well, how do you really expect people to view this?” If you have 10 videos of people telling you how great it is, I’m not sure I would—I would get it after the first couple.
The thing that I think that Fred said that you might consider—the answer to your question, Burke, yes, there are lots of WordPress plug-ins that will do exactly that. You list here’s my 10 YouTube videos and they’ll set it up in kind of a player where they can rotate through there.
But I’ve had people that have—you put a video testimonial, you have some written ones and then even Jeanna Pool, she suggested something that I thought was pretty neat. You have a little thumbnail. You reduce the size of the video and then you write out what they say in the video as the testimonial, which then it kind of—they can read it if they want. If they want to play it, they can do that, but I would think spreading them out a little bit and not having them all bunched all together might be more effective.

Burke: Right, okay.

Fred: Yeah, I think that that makes, yeah, that makes a lot of sense. I mean I think that yeah, I think you need to break them up because they do get a little bit cumbersome to have them all packed in in one place.
The other thing that I’m doing and I think that Dave just talked about it was the idea that when people see a video, they may or may not have the time to want to watch the video, but they’d like to know what that person said. So I’m going right now and this is what I’m doing with every one of the webinars, this one included, I’m taking the video that we’re putting together, these webinars are being recorded, and what’ll happen is that by the way, if you’re watching this and want to go see the rest of the webinars we’ve done over the past year or so, go to fredgleeck.com and click on the Webinars button. That’ll give you the recordings.
But I’m starting to go back and transcribe every single video that I’m doing for a couple of different reasons. Number one, people may be—they may not want to watch the video, they just want to read what the person said, and also from an SEO standpoint. So when we’re mentioning the word information marketing or all the other various keywords that come through in these webinars, it’s always nice to have that put into text form as well because I don’t think that Google is yet in a position to start searching text within the videos, although it is happening. It’s probably just not perfected. Dave, any comments?

Dave: Yeah, I’ve heard that they are searching audio, but it’s going to be awhile, but anything…

Fred: Well, if their Google voice is any indication of the effectiveness of that, it’s pretty poor.

Dave: Yeah, right, exactly, exactly. So transcribing it, and like you always say, Fred, give it in multiple formats. Some people want to read. Some people want to listen. Some people want to watch.

Fred: Yeah, that’s definitely the case. Now one of the things, and Bill O’Hanlon, you’re on the line, right?

Bill: Yep.

Fred: Okay, well, one of the things—we just got this up today is tell people what this is all about.

Bill: Well, we have various coaching people that we’ve coached, either Fred has coached or I’ve coached through previous groups or we have some joint groups with Avish or just with Fred and me, on book writing and becoming a speaker. Those programs naturally come to an end. They either—the number of participants fade out or they just—we’ve made them time limited, but some people want an ongoing support, coaching place, and they don’t want to pay our individual fees, $500 an hour or whatever it is, and so we just created a graduate course for people who know the basics, but they want some either more advanced or ongoing support and it’s called NowBuildYourEmpire.com, I think is the site.

Fred: Yep.

Bill: Is that right, Fred? I think that’s the site.

Fred: Yep.

Bill: And we have the Empire Club. It’s at Build Your Empire, and it’s really, again, for people who know the basics, but want some more advanced stuff or want ongoing support.

Fred: Yeah, and I think…

Bill: It’s $297 a month.

Fred: I think that anybody who does any kind of coaching can use this and employ this sort of concept, which is when people are done or feel they’re done, we don’t want to throw them out. We want to find a place for them to go and so this is it. I think this should be interesting. Everybody should take a look at this and maybe copy it for your own stuff, if you will. That’s plenty of stuff in there. Anything more to share with people, Bill, about anything we’re doing?

Bill: Well, just one more thing about that, and here’s the nice part about digital products is that you can afford to be pretty generous. Most of these people who are going to come into this group or who have come into it have already been through most of our stuff, so they basically just get almost everything we’ve ever done. It’s like over $6,000 worth of products that they—and here’s kind of a hint that I learned, I guess, is that I make them part of my Web Marketing Magic shopping cart. We just give them the links to buy it through the Web Marketing Magic shopping cart with 100% discount.
Now that does two things. One is, we can see who’s actually using the materials, who are downloading it, and there are some slackers who are not doing anything. Then we get on them and say, “Hey, we’ve given you $6,000 worth of stuff, what are you doing?” But the second thing is it reminds them of the value of it.
We have—we just started a group, a speakers group that we just started on there, an author’s coaching group, and I’ve watched people download stuff and they see the prices on there. One person downloaded about 10 of our products and it came to $1,000. Now she’s paying $297 a month, and she just downloaded a thousand dollars’ worth of stuff, and she’s not done downloading the products for the month. So she thinks, “Wow!”

Fred: So Bill, your point is with that that by giving people 100% discount, they still see the actual price of the product?

Bill: Right and if they had to buy it with actual money, that’s what it would cost them and so they’re thinking, “My gosh, I’d better stay in this group. I’m getting such a deal!”

Fred: Yeah, so many of them are saying, “I’ve already received,” like the woman who just did that, her total in her shopping cart would have come to a thousand dollars. She’s paying $297 for the coaching program, and she’s thinking, “Wow! This is a great deal.”

Bill: Yeah, you get two coaching calls per month. You get a bunch of interaction on a discussion board, support, and accountability board, so the products themselves are way more than enough value for the group. Then she gets these two calls. Then she gets the discussion group and group accountability and group feedback. It’s a no brainer to me. I mean and we’re just learning how to really communicate the value because we know there’s great value, but your customers don’t always remember that there’s great value.

Fred: Yeah, I’m with you. Dave, how difficult is that to set up in Web Marketing Magic?

Dave: The zero dollar product kind of thing?

Fred: Yeah.

Dave: Oh, it’s very easy. You just set up a digital product, reduce the price to zero, and…

Fred: No, I don’t think that’s what Bill is saying.

Bill: No, I just put a coupon in and I won’t say what the coupon is, but I added all our products or I just either made every product available or I just made the products for that particular thing and we just make a coupon for every three months or six months we have people in our program. The coupon counts for everything, essentially, and I say if you renew your subscription to this program, don’t use that coupon or we won’t let you in.
They understand it’s just for the downloadable digital products. It’s not for the coaching.

Fred: But I think the difference is is that what Dave was mentioning would be to show the product costing zero, whereas what you’re saying is leave the product costing whatever the retail price is, but give them a coupon for 100% off.

Dave: Yeah.

Bill: Right, and then I don’t have to go in and change—and duplicate my products and change the prices of them because I’m actually selling them to customers and that’s another aspect of this program. If people don’t come into our live coaching, you said this before, we can send them to a self-paced coaching program where they get also the products for free, but they don’t get any coaching and they don’t get any group discussion, but they also have the possibility if they don’t even want to go into that, that’s $97 a month. If they don’t want to do that, they can buy each individual product. So basically the one page we have is the same page for our coaching clients, our self-paced people, yeah, here’s the page that Fred will show you.
You can sign up for this program, but if you go down the page a little more, Fred, and show them, each of those products has a link that’ll take you to my Web Marketing Magic account and anybody can buy the $27 product or the $10 product or whatever it may be. They can buy any one of those products individually, so we’re making money potentially three ways, I guess.
One is with a live coaching program, which is $297 a month, and that’s a scarcity because there’s a limited number we can take. It’s natural scarcity. There’s only 20 people we can take. Then the self-paced program, that’s abundance. Anybody can take it and that’s total passive income for us. $97 a month and we just get the money from them. We’ve already created the products. We’ve already sequenced it all and they can take one month or the can take 12 months. If they take 12 months, there’s a discount.
We get—Fred and I, if it’s our publishing program, get half of that money, it’s total passive income. Then the third one is another passive income, which is our information products and anybody can cover that page and buy one thing.
Now we have one more thing. If they leave that page, they get an offer to get our free giveaways and get on our mailing list so the next time we create one of these programs, we’ve got now a mailing list, and we just started this 2 or 3 weeks ago and we have a couple hundred people on our mailing list that opted-out, that didn’t go for the program, but opted-in for these two free giveaways.
Now we’ve built up a list for the next time we launch, which will be in about 3 months, I think we’ll launch another one.

Fred: So to summarize, Bill, then we’ve got three parts. Number one is publishingabook.com at the regular full price of $297 a month for personal coaching up to 20 people. Then if they say, “Uh, no,” and they start to leave the page, we give them the $97 self-paced where they can go get a whole bunch of products and go through on their own, and this last one is if they say no to that and they try to click away, they get this offer to get something for free and we keep them on a list to try and solicit them later.

Bill: Right, except there’s one more in the middle there. If they decide even not to go for the self-paced or they don’t even have to go for these free giveaways and get on our list, they can buy an individual product before they leave that last page.

Fred: You got it. I left that out and that’s an important point, so now I think anyone, especially anyone of the JV partners, should be looking to try and—I mean the more that we can basically replicate each other’s work every time we do this, the less work everyone individually has to do. Whether, “Hey, Bill DeWees take note, Burke, take note, Avish and Dave take note,” that this is all part of and also I’m leaving out our buddy from Iceland here, Mark, who’s on the line here I see, and Mark, this is what we’re trying to do. Mark, I would study—Mark is our health and fitness and injury guru expert, which, by the way, let’s show what he’s got going right now. I gave him a few ideas.
I had this site name reserved a long time ago to work with some physical therapists, but Mark is now working on this and let’s see what we have here. Something is loading here. Okay, I don’t see anything quite yet.

Bill: We’ve got a mouse over you.

Fred: Yeah, this is a little bit too much work for me to do to figure out what it is you’re doing, Mark. I don’t really know what this site does when I first come here.

Bill: Too fancy, Mark, too fancy.

Fred: Yeah, too fancy. We need to have injury guru right up here tell us what this site does and who will benefit. If I’m going there, I’m not sure who’s the beneficiary, who’s going to get anything out of this site. So that’s something worth doing. Bill DeWees, let’s hear a report.

Bill D.: Yes.

Fred: What we’ve got now—we can also put it on what is it, audio book seminar, and Bill has got some good news, which is he’s already broken—we’ve already broken even on this event.

Bill D.: Yay!

Fred: Yay.

Bill D.: That was our first goal was not to lose money on this, and we’re already in the black.

Fred: How did you do that?

Bill D.: Well, first of all, by getting a facility for free, keeping costs low, that was the first way I think we did and been able to partner up with a station I used to manage to do that, which is actually a teaching facility as well, so we have access to six different studios to work with that day.
They’re also promoting it and of course I’m working my list, which my list is only like 220 people right now, but I have a guy coming in, flying in from Los Angeles and just picked up another guy here in the Chicago area, so those are the only two who have paid so far. Hopefully, we’ll get a little action going here.
My pre-registration discount is only good through the 10th. I don’t know if you have any thoughts on that, Fred, or suggestions.

Fred: Are you still there? I lost you Bill. Are you still there? Anybody else hear me? Can anyone hear me?

Bill D.: I can.

Bill O.: Now we can.

Fred: Good, okay. We had some kind of a glitch. Bill, are you still there?

Bill D.: Yes, yeah, did you hear my question?

Fred: I heard your question a little bit. Should we continue—what about the discount, are we going to discontinue the discount?

Bill D.: Right.

Fred: I think that what you may want to do is to—I would extend the discount and here’s my idea. I would go and extend it. Let’s see, the date of the event is what date?

Bill D.: October 1st.

Fred: Okay, so extend it till September 17th, and then after September 17th, then what you want to do is to do a little bit of papering the house.

Bill D.: Okay.

Fred: And papering the house means that what Bill will try and do is get people in at whatever price point he can so that he can at least have a big enough group. By the way, the main purpose of this event in addition to giving people great information is to record a product for later sale.
Now one of the other things that you’re going to be doing—make sure Bill that you don’t forget is at the event you’re going to want to record testimonials. That will be your—in addition to delivering great information, that’ll be your single biggest thing that you’re going to want to do, which is record testimonials A, and B is sell people another product or service.
Now, obviously, job one here is do a great event with lots of content, okay? But certainly followed closely thereafter is at the seminar itself, record testimonials and sell people on another product or service. It begs the question then, Bill, what will you be selling them at the event?

Bill D.: Well, what I have at this point, my flagship product is that voiceover playbook, which is the marketing (inaudible 24:26).

Fred: Okay, and that costs how much?

Bill D.: $247.

Fred: Okay, so what we want to do is understand that if you’re charging—how much are we charging for this event?

Bill D.: $495.

Fred: $495, this that you’re offering at the event is lower-priced than the event itself. In general what you’ll find is it’s probably a good idea to promote something that costs at least as much or more, so what I would do is let’s try and find a product at around the same price as the seminar and then let’s do one additional—so you’re going to give people product offering at say $997. I would offer these three items at the seminar itself for sale.

Bill D.: Okay.

Fred: Now make sure that you record that as part of your product when you’re putting these—we’re going to put these DVDs and downloadable videos together. We want to have that in the product itself because then people who are watching it might ask about these other products that you’ll pitch people at the event. Does that make sense?

Bill D.: I’m not sure I follow that. When you say put them together, put them together where?

Fred: Well, in other words, you’re going to put together an order sheet here. So you’ll have an order sheet…

Bill D.: Oh, okay, order sheet, alright.

Fred: That will include all three of these, but when you put the DVDs together, make sure we don’t cut out the pitch where you talk about these three items, and by the way, if you’re doing a—this is a 1-day seminar right?

Bill D.: Correct.

Fred: Okay, so in a 1-day seminar, the best time to pitch will be right before lunch because you’re going to have an order sheet, you’re going to hand those out at 10 to 15 minutes before the lunch break. What you would do is you would say to people, “Hey, we’ve got a lot of—we’ve covered a lot of information, how many of you feel,” you would ask the people this, “How many of you feel that you’ve gotten your money’s worth from this seminar already without even getting past lunch?” And everybody’s going to raise their hand.
Then you’re going to say, “Okay, well, now do I have your permission then to show you a few other things that you might be interested in?” Then you take that time to pitch them and when you pitch them, you want to start with the highest-priced product first, then this one, and then this one. Does that make sense?

Bill D.: Okay, yeah.

Fred: Yeah, so then that way you’re going to have people who are going to—who are there for the event, again, some of them have paid, others have paid maybe less, whatever it is, but you’re going to pitch that 10 or 15 minutes before the lunch break and presumably you would have already overwhelmed them with your genius and your massive amount of content and they’re going to be going, “Please Bill, give me more.”

Bill D.: Sell me more, I guess, alright.

Fred: Good, now again, Dave Hamilton is putting together some things for a little event that we’re going to do and we happen to be in New York together. That’s right before Bill O’Hanlon comes in for something that we’re doing together there as well, so Dave, that’s going to be on what date? What’d we come up with?

Dave: That’s October 19th, or I’m sorry, yeah, October 19th.

Fred: Okay, so on October 19th, what are we doing? That’s a 1-day right?

Dave: One-day, limited seating event where we teach people everything they need to do to start putting up their own professional sales sites from the idea to the final product and we’re going to—it’s going to be a turbo boost of all they need to do to go start putting endless sites up together—or by themselves.

Fred: Now we don’t know yet, do we have a URL for that as of yet?

Dave: No, that’s being developed right now, but it’ll be out within a day.

Fred: Okay, so we’ll soon be up. By the way, make sure, Burke, to remind me with an e-mail to promote your webinar coming up because now Burke, when is that webinar, by the way?

Burke: It’s tomorrow night at 9 o’clock Eastern.

Fred: At 9 PM Eastern and how do people find out about that?

Burke: If they e-mail burke@allenmediastrategies.com, I will send you the link and you can get in there.

Fred: Okay, now this is an example of what we probably want to make sure and do in a situation like this. Why don’t we—why don’t you reserve a domain name like whatever Burke’s webinars or whatever and have that so that if I asked you that, you’d just send me to a URL?

Burke: Yep, you’re exactly right.

Fred: Just reserve something like that and make it generic enough that you can change it all the time.

Burke: Good idea.

Fred: And I think that Dave can help with that. Avish, check in and tell us what you’ve got going on here.

Avish: Alright, well as far as the site goes, just more blog posts. Other than that, we’ve got the speaking school coming up, which we just started promoting today.

Fred: Yep, and that is thespeakingschool.com, and tell people what that is.

Avish: That is a 4-day event, which we’re actually changing the format this year. The past—it had just been 4-day using improv comedy to teach presentation skills. This year we’re trying something different. It’s two 2-day events backed up against each other.
The first two days are kind of on the business of speaking, which is figuring out your niche and your titles and your marketing plan. The next two days will be putting your presentation skills, but specifically putting your speech together.
The goal now is—the tactic we’re taking here is that you’ll walk away from this event not just with knowledge, but with a marketing plan in hand, a speech title and niche from the first two days. From the second two days, you’re going to walk away with your speech outline, your stories practiced and ready to go. In four days, you’re really getting a huge boost to the start of your speaking career.

Fred: Got it, and who is this event targeted to?

Avish: It’s really targeted to people who are either just new in the business or considering. I mean my ideal target for this is someone who has some money, has a job, but they really want to build a speaking business because they’ll have the money and they’ll really benefit from the information we’re going to give here.
The kind of secondary group is people who have been trying to build a speaking business, but have been stagnant.

Fred: Got it, and when is this?

Avish: October 13 to 16.

Fred: 13 to 16.

Bill O.: Hey, Avish?

Avish: Yeah.

Bill O.: Sorry to jump in, but you should send me a marketing e-mail because we have people on my Web Marketing Magic opt-in list that didn’t join our speakers coaching thing that we should pitch to.

Avish: Okay, do you want me to write up an e-mail you can send to your list?

Bill O.: Yeah, just—well, send to our list. I shouldn’t say it’s mine, but it’s our list from the people who opted-in for the free giveaways and I don’t know, there’s probably a hundred, 150 of them.

Fred: I wanted to open this up to everyone and from looking at the number of people who are on this webinar, does anybody have any ideas, and I’m sure somebody’s done a product on this, but probably somebody who I wouldn’t buy from, but here’s my question. People—I have found and I’m sure this is probably industry average, which is that I found that getting people to actually show up at a webinar is tough. My question is does anybody have any ideas on how to increase the percentage of folks who actually show up?

Bill O.: Yeah, just the same as your free giveaway, you say, “In the middle of this teleseminar, in the middle of this webinar, we’re going to give you information about how you can get fill in the blank.”

Fred: So in other words, you’re going to—but people sign up like I mean I had a bunch of people sign up in the last 24 to 48 hours and very few of those people are actually on the call or on the webinar. So I’m confused, what else—so what you’re saying is you want to make people an offer halfway through for something really special, for a great deal.

Bill O.: Absolutely.

Fred: Is that what you’re saying?

Bill O.: Yep.

Fred: Okay, anybody else have any other ideas?

Dave: Fred, this is Dave. I paid for a product by a guy named Jason Fladlien and he’s got a thing called Webinar Legends, and it’s all about how to market both before your webinar and actually a lot of tactics while you’re on your webinar. One of the things they came out with, and I have this, I just haven’t played with it yet.
You know when you register for a webinar through like GotoWebinar, you fill out your name and e-mail, things like that?

Fred: Yep.

Dave: They have come up with a way where that acts as an opt-in for AWeber, Web Marketing Magic so you can follow up with them just from signing up there. It’s kind of just a little clever tool, he’s got like 20 tactics to keep people engaged and get on the webinar. That’s just a resource that’s out there.

Fred: Well, why don’t you give us some of those? Just give me a few that you remember, anything that comes up?

Dave: In terms of when you’re on the call, he has ways of…

Fred: No, I’m talking about before. We want to get them on the call.

Dave: Oh, well, to be honest, I was just focusing—I don’t, off the top of my head, there’s an eBook that he put out about with these ideas.

Fred: My question is I’m always a little bit curious if somebody’s selling something as to whether or not they themselves have actually had success doing this. Does he have any data?

Dave: I don’t know. I don’t know off the top of my head.

Fred: Yeah, because let me tell you. The one thing that everybody who’s—in addition to everybody who’s a JV partner on this webinar, there are people selling stuff claiming that they have 21 secrets to increase your enrollment on webinars, none of which they’ve used A, and B, none of which they’ve tested and actually shown real results for.

Dave: Yeah.

Fred: So I mean I’m always a little bit skeptical. I’m willing to look at them and say, “Yeah, I think that might work.” Or, “I think that has a good possibility of working.” But gosh, I mean the data is so sparse when people come up with something. Give me some numbers, and that’s why I really like some of the people who are doing some products where they say, “Well, here’s what happened. We did this and then we had a 12% increase or blah, blah, blah.” I’d rather have a real number than just some kind of fake number, but I’m willing to try it. I’m just saying just be skeptical is my point.

Dave: Sure.

Fred: Other things, oh, let me just give people an update on—with my site here. Notice that on the site, and I don’t know if you can see this, but let me try and enlarge the—I can’t get this type to enlarge. Yeah, let’s zoom in here because for some reason my mouse version, this is not working. Is everybody seeing that now zoomed in?

Dave: Yeah.

Fred: Okay, does everybody see this free information marketing training button here after blog?

Burke: Yeah.

Fred: So what I’ve basically done is I’ve now taken this free information marketing training button and created sort of the Khan Academy, the Gleeck version of the Khan Academy and it’s surprisingly slow to load, by the way, as I’ve now clicked on it twice thinking that wasn’t working.
But what I’ve done is I’ve created an entire very Khan Academy looking group of topics here, some of which I haven’t done or whatever, but I just did one just recently that I’ll click on and show you here because I just did this the day before yesterday and I put together a thing on registering domain names. I want you to note a couple things here.
Well, first off, this is incredibly short. It is a total of, when you click on here, and let me just see what the total is, there, it’s a total of 2 minutes and 25 seconds, and let me just zoom back here, zoom out or zoom out here.
Now what I’m saying is that I think that everybody can use what I’ve done here, which is to come up with a very sort of Khan Academy like thing where you have short little videos, and what I’m going to do is have each of these transcribed as well, but here’s what I did. I just put together this short video, and it’s again, it’s very basic here.
(Video plays) Okay, in this video, I’d like to talk to you about registering domain names.
So I went through this whole thing for about 2 minutes and 25 seconds, and I showed people some things. Actually, I went and showed them online, registration, and I said, “Well, if you don’t do that, you should do this.” But my point is that I’m giving people a lot of free information, free information marketing training, and eventually just like when you see with the Khan Academy, I am giving them basically Khan Academy for information marketing.
So the Khan Academy is all about teaching kids various principles of different academic things, and he’s got over 2500 videos, and by the way, it’s pretty impressive when you look at this. It doesn’t hurt that Bill Gates has promoted the guy, academy.org. But I would—all of you, if you haven’t looked at this already, this is a site that allows you to learn a lot of different things.
I don’t know if it’s my Internet connection or whatever, but things are loading kind of slow for me today. I think I have that spelled right as well. Let’s see what happens here, but man, this is like ridiculously slow. Well, maybe that’s not my problem then. There may be a lot of people trying to…

Bill O.: Yeah, it’s k-a-h-n, not k-h-a-n.

Fred: Oh, it is? K-a-h-n. Oh, there it is, okay. This is now—look at this, 73 million lessons delivered, meaning to say he’s getting a ton of traffic. Everything is hosted on YouTube, and by the way, this set up, if it looks familiar, Stanley sent me two videos on how to do this myself within WordPress and my total amount of training on how to do your own Khan Academy, which way is it spelled, Bill?

Bill O.: K-h-a-n.

Fred: Khan Academy, so to do your own KhanAcademy.org, Stanley gave me a total of less than 10 minutes of training. So in other words, this is not rocket science to put together. My whole point is that what we should probably all be thinking of doing in whatever field we’re in and that’s where Mark from Iceland is doing a lot of these videos, where he’s putting together things where they’re individual little videos about different parts of your body, and by the way Mark, I wish you were here because I’ve had—I’ve been doing my exercises, but for some reason, my back has got some real interesting stuff going on, and I’ve been stretching like a madman too. So I don’t know what’s going on.
I think the machine is breaking down here. I need to go in and get a service. But Khan Academy, the thing about it is it’s short videos, short little videos anywhere from 2 to 10 minutes and then what I’m going to do is I’m going to start getting these transcribed. It’s easy to put up on a WordPress site, and I’m telling you, what I mean by easy I mean really easy so that this can be populated.
So Avish, whether it’s you or Bill it’s you, I would suggest that we set up on everybody’s site, who’s a JV partner, for example, Bill, if we do voice-over-training.org, maybe one of the things that we put up here is where it says here voiceover training—free voiceover training videos, so that what happens, and again, this is an Irmel question because of SEO stuff, but I’m just thinking that we need to have some place where people can get a ton of stuff.
Now the reason for doing this for me is that in the process of giving people the videos, we’re also promoting a bunch of other things, which is great, but we’re also getting a lot of people staying a lot longer on our sites, which I’m sure is helpful for SEO purposes. Does that make sense to everybody?

Dave: Sure.

Fred: So please copy what I’ve done. I mean just go ahead and blatantly rip off what I’m doing to create whatever version you have for your own areas, and again, if you want me to send you over Stanley’s videos on how to put this together, it involves basically two things, an understanding of how to do—how to upload videos to YouTube. Does anybody not know how to do that here in this group? I’m pretty sure everybody does.
Okay, so Step #1 is record a video and upload to YouTube. By the way, the best—recently we’ve switched over the format, my format that I now use when I save in ScreenFlow, which is by the way, a cool screen capture tool. When you save it in ScreenFlow, I’m saving it at 480 x 270. The reason is that that’s a perfect 16 x 9 ratio, which is what most of the videos are now being displayed in.
If you save this up to YouTube in a 480 x 270 format, that’s Step #1 and then the next step is understanding how WordPress creates this kind of a page where when you see it on my site, you see it looks very much like Khan Academy. It’s a default setting, but literally Stanley’s training that he’s given me is—I think that particular portion is 7 minutes for how to set this up. If anybody wants this, what I’ll do is I’ll just post it on the JV partner site on Facebook for everybody. How’s that?

Dave: Yeah, I’d like to see that, Fred.

Fred: Yeah, and you can put this kind of thing up, and I’m just saying that if it’s working for the Khan Academy guy with 73 million viewers, it doesn’t hurt that he was a TED speaker and he got Bill Gates as an endorsement, but all that is for the future for the rest of us here. Any questions, thoughts on that?

Dave: Nope.

Fred: No? Okay, so again, we want to make sure that Mark and injuryguru.com here adds something to tell us why we should be at the site and not all this other fancy stuff, which really doesn’t help me figure out what the heck you do.
Again, I think it’s something that we need to figure out. In fact, injury guru could just be—look exactly like the Khan Academy, as far as I’m considered and it could be great. The thing that I had in mind, and tell me what do you guys think about this for Mark was the whole idea for me would be if we could take his—he’s sort of showing people exercises and stretching and rehabilitation stuff for different parts of the body. My idea was have a map of the body.
You have this—basically, and I’m terrible at drawing and I won’t even attempt it, but if you had sort of an outline of the body and different little points on the body that you could click on and it would go down to the videos having to do with that section of your body, what does everybody think about that?

Bill O.: I think that’s great. I think you and I talked about something that the pharmacists, the drugstore in New York City do, and they have their, a whole section saying, “If your head hurts, if your tummy hurts, if your,” it’s like make it so easy to understand what it is that you’re going to get, and they have all sorts of products at that drugstore under that category. I think, again, this website that you went onto, Mark had just a say—I go on and Fred couldn’t figure out what was going on.
He mouses over. He’s like, “What’s happening here?” It should be so simple, so I think that picture of a body says, “If you’re concerned or want to work on this part of your body, click on the part of the body,” just a really quick thing. If you have an issue in this part of the body, click on this part of the body and you’ll find out exactly how to fix it or how to improve that part of your body.

Fred: Right and I think so for Mark it’s get a sort of a picture of the body and then put links from different areas to the place where the videos are. I think that’s pretty much…

Bill O.: Right and you can put porno sites on the crotch so it’ll be good.

Fred: You’re on your own there.

Dave: Yeah, I think—I like that. I think that’ll be cool, but I would probably also either underneath it or to the side put the text links as well so it’s not just a picture.

Fred: Absolutely. Yeah, so underneath and to the side put text links. In other words, not only do you have—not only can you click on the neck, but you can read on the left or the right or down below it, the word neck and click on that and go to those videos.
Yeah, and I think that this—and by the way, I don’t think that—you could have just a ton of different videos discussing very, very specific things about the neck, the back, wherever it is and I mean it’s just right now I would need one for the back because I can’t figure out what I’m doing wrong here because it’s been a week. I’m doing everything right and it’s starting to really piss me off.
Anyway, anybody else have any other comments, thoughts, ideas, what else is going on here?

Bill O.: Just another idea for Mark and that is I saw when you moused overhead, something for musicians. To me, Mark, that would be another silo site. It would be another niche site. It would be classical musicians, physical health, and rehab for classical musicians or whatever it might be. If you have different professions that you’re going to focus on, even classical pianists or classical violin players, or something like that, each of those could be a separate niche.

Fred: Yeah, I agree with you. I think that this doesn’t make a lot of sense so that what we need to do is concentrate on injury guru, I mean if we wanted to come up with it, I’m sure we could brainstorm. Injury guru, the site that shows you how to fix any area of the body quickly and easily, and so what happens is then they have a picture of the body, click on it, or the links to the neck, the back, the whatever, all the different body parts, click on that, you go to the videos, you learn, etc., etc.
I think that this is the ultimate sort of—all of this fancy movement here of this kind of stuff is just—doesn’t work. It’s not functional.

Bill O.: And I also think if you listen to Irmel, I think that’s a Flash feature, but I may be wrong. He says Flash sites do not get—aren’t good for Google search engine results.

Fred: Avish, agreed?

Avish: Yeah, because I don’t think Google can read the Flash, so it has no idea what it is.

Fred: Dave Hamilton, agree?

Dave: Absolutely.

Fred: Good, so let’s, yeah, so Mark a good thing to do is sort of cut that out and keep moving. Anybody have any other issues they want to talk about or discuss, anything pressing for them? I think…

Dave: I had a quick question for Bill. This might be help for other people. In the three different levels that you have for your site, the self-paced and everything, with the self-paced, what does that consist of and is that all at once or is it drip fed to them or how do you work that?

Bill O.: On 12 modules, if they want to stay in for a year, they can pre-buy a year. They get a discount. It’s $97 a month and it’s $900 if you want to buy the whole one. It’s dripped by month, not by week or by day. You get everything for the month if you sign up for that month. You don’t have to sign up for the next month, and what we did was we recorded an audio entry saying, “Welcome,” introduction, “Welcome to this month,” and then at the end of the month, we have an audio outro that says, “I’m sure you got a lot out of this and it’s going to be even better next and here’s what we’re going to cover next month,” plus they have just a written description of the next month. It’s dripped by month, yes.

Dave: Okay, gotcha.

Bill O.: And they’re on a recurring payment unless they stop.

Dave: Through Web Marketing Magic?

Bill O.: Right.

Dave: Gotcha.

Bill O.: And unfortunately, Harold tells me and I didn’t think this was true. I thought that PayPal had added this. He said, “If they do PayPal, we can’t do a recurring payment.” They have to do it over the…

Fred: I didn’t know that.

Bill O.: PayPal didn’t used to have recurring payments, but I read about 2 years ago that they added, but I don’t know if that’s true.

Dave: Bill, I can assure you that they do because I have somebody paying me monthly, so there is a PayPal recurring payment option.

Bill O.: Alright, I’ll talk to Harold about it and he’ll figure it out.

Fred: Yeah and now Dave, if you know where that link or that information is, if you can send that to both me and Bill, then we can forward it to Harold as well.

Dave: Sure, sure. I’ll look that up.

Bill O.: Did that answer your question, though, Dave?

Dave: It did. It did, and it’s all on the website, right? They get access to a certain website?

Bill O.: Right, it’s essentially, yeah, it’s a WordPress site that just has all of the products that they need and to tell you the truth, I haven’t been there recently, but I think it’s the same model, that we give them a product code for the month that’s a coupon code for 100% discount on those products.

Fred: And Dave, what I suggest you do is why don’t you go to publishingabook.com and just walk through all the various elements and just sort of copy that?

Dave: Absolutely, great idea.

Fred: Good deal, anybody else, any final thoughts or ideas here because if not, we’ll get going till next week?

Bill O.: I think you ought to get some psychotherapy for that back, Fred.

Fred: Yeah.

Bill O.: As a therapist, I recommend you go see your therapist.

Fred: Nice, physiotherapy or psychotherapy? What do I…

Bill O.: I think there could be some emotional psychological—no, I’m just joking.

Fred: Yeah, my level of emotional distress these days is at about the zero level.

Bill O.: It’s all gone into your back, that’s why.

Fred: Yeah, that’s it.

Bill O.: You’re not aware.

Fred: I’m not aware, exactly.

Bill O.: I’m just kidding you. I’m just yanking your back.

Fred: I’ve got to be careful. This might turn into a paid session.

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