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Resources to Help YOU Build a Thriving, Ethical Information Marketing Business!

HOW to Choose a Guru
Looking for someone to help you get where you want to go? Want to get coached? Feel you could use some help from someone in the know? Here are some thoughts on how to find someone to help you get there: NEVER work with someone who refers to THEMSELVES as a guru. This is a dead give away that the person is not quite... Read more »

Filed under Ezine

Content IS King
Content always beats fluff and glitz. Unless your audience is full of Paris Hiltons! I’ve been billed (and bill myself as the KING of Content) for a good while now. I just had a conversation with some of the folks who will be syndicating my radio show. Since I’m new to this game, I asked them how I could help... Read more »

Filed under Ezine

Making the Numbers work on JV Emails
I got an email from a fairly well known “guru” yesterday. He was asking me to promote an ebook that he had recently completed. My answer was NO. Let me tell you WHY. First off the email that he wrote me to try and entice me to do the deal was not very well done. It didn’t try and SELL me on WHY this would... Read more »

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Fred Radio Needs YOU!
I’m launching my nationally syndicated radio show on Nov. 21st from 1 to 2 pm EST. It will initially be aired on about 30 stations around the country. It’s all about marketing. MARKETING both YOU and YOUR BUSINESS. I’m looking for guests, advertisers and sponsors! Why not YOU?!? The expected audience size... Read more »

Filed under Ezine