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Resources to Help YOU Build a Thriving, Ethical Information Marketing Business!

Three Seconds To Capture Your Info Product Visitors
It’s no secret that we all have online attention deficit syndrome to a certain extent right now. I usually have multiple pages open on my screen, and I flip back and forth so I don’t have to wait while another page takes a couple seconds to load. I am typical, by the way. And I am telling you that you have AT MOST THREE... Read more »

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Vulnerability in Your Information Marketing
If I never create an info product, nobody will ever see my screw-ups. That’s what goes in the mind of every person who has ever contemplated writing and/or speaking to market information. Nothing I have ever created has been perfect, and yet I’ve built a business and a career. None of my clients or partners have created... Read more »

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Internet’s Inventor Wants to Help Your Information Marketing
Believe it or not, he’s disappointed with his invention. Tim Berners-Lee, the inventor of the word wide web wants to see more innovation happening faster and better. I’ll admit he’s in a pretty good position to have strong opinions, wouldn’t you agree? The innovations he champions boil down to an encouraging, basic... Read more »

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Is Your Info Product Website Mobile Optimized?
Mark Simmons of Mixed Digital wants us all to understand that we had better configure our websites for mobile phones and tablets or else. In 2013 it is well-understood that more than half of all searches online will be on mobile devices, so we really have to make sure those searches can find us. Is your info product website... Read more »

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Words That Work for Marketing Information
No, this is not an all-purpose list of words, because words that work for marketing information are decidedly different for different target markets. Ballet students will respond to their own familiar ballet terms expressed in an artistic manner, and engineering students will tend to just want the numbers, plain and simple.... Read more »

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